We are excited for this opportunity to share more about 22squared, learn about your priorities, and explore how we would be a fit for your needs.

Below you will find work samples that showcase how we:

  • Maximize media reach with $375M+ in media buying power

  • Specialize in localized, performance-driven creative

  • Know how to operate inside complex brand portfolios

We look forward to continuing the conversation!

Our latest reel.

Question:

What does the agency consider to be its most innovative digital-forward execution/campaign (in ANY category) within the last four years?

A Model for Every Moment

For over 20 years, we’ve helped Southeast Toyota manage a distinct vehicle portfolio, ensuring each model serves a clear role while strengthening the brand. By connecting Toyota to diverse audiences through vehicle-specific campaigns fueled by lifestyle triggers and behavioral insights, we drove individual model success and overall portfolio growth. The work earned Adweek’s Media Plan of the Year and contributed to Southeast Toyota becoming the #1 selling region in the country with a 23% YoY sales lead increase.

SOUTHEAST TOYOTA

Question:

What does the agency consider to be its most impactful digital-forward execution/campaign (in the HOME SERVICES category) within the last four years?

The Home Depot Design Center

We partnered with The Home Depot to launch the Home Depot Design Center—a premium, appointment-driven showroom for kitchen, bath, flooring, and appliances.

To overcome high media costs in these competitive markets, we used a hyper-targeted digital strategy, applying microsegmenting and online video to engage more than ten distinct audiences per location. This personalized approach drove performance well beyond expectations: lead volume doubled, appliance and flooring sales exceeded targets, and over $2 million in kitchen quotes moved into design presentations. Our media efforts drove 50% of the 9,800+ visits to the Design Center site, delivering a 2.5% site-to-appointment conversion rate and CTRs that surpassed benchmarks.

THE HOME DEPOT

Tech - Enabled Creative

Content at Scale

One of our standout capabilities, offered through our sister agency Trade School, is the Mainspring AI Content Engine. This proprietary solution helps brands rapidly scale digital and social content production while accelerating speed to market through the power of AI. Backed by a dedicated team and purpose-built workflow, Mainspring combines AI-powered tools, strategic expertise, MarTech, automation, design systems, and modular templates to drive both efficiency and personalization at scale.

For example, in a recent engagement with Coach, we delivered 1,000+ unique assets across digital, social, email, and web in just six weeks.

MAINSPRING

Christy Cross, Head of Growth

(404) 993-6169

christy.cross@guidedbygood.com