We create momentum that multiplies.
What we believe
For over 100 years, 22squared has helped complex businesses solve their toughest challenges through insight-driven media and creative. Founded in Atlanta in 1922, we’re a fully independent agency with 250+ employees, delivering modern, multi-channel solutions that connect brands with their audiences in powerful ways. From breakthrough campaigns to targeted messaging, our in-house capabilities ensure every idea drives measurable business impact.
Modern media.
Measureable impact.
$375M+
in media billings, 22squared brings the scale of a holding company and the agility of an independent.
12-24%
average KPI improvement in the first quarter. That what happens when deep expertise meets true partnership.
12-24%
in media and analytics work through at tech stack to streamline strategy and drive performance.
Explore our work
Our strategy scales your business.
Our process
We integrate media, strategy, creative, and analytics into an iterative process to drive compounding impact.
Our work is organized into three core phases.
01
Inside.
Start with what matters most.
We cut to the core—competition, consumer, brand, culture—then layer in human insight to shape a clear, actionable media strategy.
02
Outside.
Create connection and action.
We track how attention shifts and place brands in the right moments, environments, and platforms to drive real action.
03
Upside.
Build for compounding growth.
We track how attention shifts and place brands in the right moments, environments, and platforms to drive real action.
Our capabilites, connected.
Our services
We build around your goals—assembling the right media and analytics experts to deliver them.
Strategy & intelligence
Media Strategy and Planning
Audience Strategy
Influencer Marketing
Data Strategy & Management
Measurement & Analytics
AdTech Consulting
Privacy & Data Consulting
Tagging Strategy & Implementation
Activation & performance
Paid Social
Programmatic
SEO/SEM
National & Local Broadcasting
Video - CTV, OLV, OTT
Lead Gen & Direct Response
Awards & media recognition
When it works, it shows.
When media is built to resonate and endure, the results get noticed.
