Marketing Through Crisis

The marketing community is always on the front line of managing the relationship with consumers, and that responsibility is only heightened during a crisis. As a result, quick adjustments to your marketing plan can demonstrate your commitment to the consumers and communities that you serve. The ability to clearly communicate and authentically meet, or exceed, consumer needs in this time of crisis will pay dividends in the long-tail of consumer satisfaction.

Below are strategic tools marketers can use to navigate the rapidly evolving needs of consumers, brands and businesses. We will be adding more content as the crisis evolves, so check back often to see our updates and use our tools.

A Quick Take from 22Squared Media

Programmatic Pricing and COVID-19

With life in lockdown because of Covid-19, digital consumption patterns across the U.S. are changing rapidly. What does this mean for the programmatic marketplace?

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A White Paper from 22Squared

Retail Banking: Marketing in an Economic Downturn

COVID-19 has jostled consumer confidence, but it presents an opportunity for retail banks to build trust.

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Good Question

Is the shift to a screen-first lifestyle because of COVID-19 what we needed to improve our healthcare system?

More screen time isn’t what America needs. But could it be what healthcare needs?

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Consumer Mindsets

Consumer Centricity During COVID-19

COVID-19 will impact every industry in some way, shape, or form. How will you shift the way you communicate with your customers during this unprecedented time? Download our toolkit to help your brand stay relevant during and after the pandemic.

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The State of the World

Marketing in the Time of COVID-19

COVID-19 is a global pandemic that is testing health systems, financial markets, and sovereign leadership. With worldwide cases on the rise and a course of treatment still unknown, consumers are operating in a sea of uncertainty and changing their everyday behaviors. But brands, we're here to help.

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Do good things.

Undoubtedly, the challenges associated with COVID-19 require time, attention, and a commitment to public health and safety. As humans, we must all do our part to help others. As business people, we must also recognize that this is a passing moment and keep an eye on our resilience. Our consumers, our employees, and our businesses rely on us to serve them both in times of crisis and times of confidence.

Our motto at 22squared is "Do good things." Our commitment to our client community has never been stronger. As you sort through the implications to your business, please reach out to us for a conversation and thought partnership.

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