Technology | Atlanta, GA

VP, Director of AdTech & MarTech

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Job description.

VP Director of AdTech & MarTech


This position will lead Ad Operations and Ad Tagging and collaborate closely with Advanced Analytics, Product Development, Media, Account Management, and Clients to support and actively manage the complexity of ad and marketing technology from research, project management, and implementation aspects. 

22squared believes that each employee plays an integral role in the overall success of our agency.  Because of that, an employee’s contributions should not be limited by the responsibilities listed in a job description.  This job description is designed to outline the primary duties, qualifications and job scope, not limit the employee to just the key responsibilities identified.


  • Acting as the primary technical point of contact for multiple clients and partners, addressing technical challenges or product-related questions, ensuring clarity and transparency across all aspects of the engagement including providing expertise in technical application, custom solution development, front-end implementation, feasibility analysis, and privacy, security and regulatory compliance.
  • Understand the implications of technology choices and their impact on the omnichannel data environment, particularly measurement.
  • Provide thought leadership for all Tagging, Ad Ops and Martech needs.
    • Experience with migrating site side tagging to server side is a plus, while leading clients through best practices.
  • Educate clients on how new and existing product feature sets and functionalities can contribute to their business models.
  • Partner with media, analytics, and technology leads to assist in vetting new partners within ad or marketing technology stack (ad servers (including mobile), tag management, advanced targeting and analytics, data management, and other ad or marketing technology).
  • Support new creative initiatives through technical implementation expertise (rich media, custom units, etc.).
  • Develop presentations and reference documentation as necessary and assist in trainings and reviews as needed. Own the development and implementation of best practices across specific areas of responsibilities.
  • Understand client internal systems and how we can connect to them (API, batch, server to server, pixel-based, etc.). Partner with account management and client development/IT teams for on-site marketing technology deployment strategy.


  • 15 years+ of client, consultancy or agency experience and/or project management in marketing systems, analytics, or technical position
  • Ability to provide thought leadership for all Tagging, Ad Ops and Martech needs.
    • Experience with migrating site side tagging to server side is a plus, while leading clients through best practices.
  • In-depth knowledge of Analytics, Media Planning/Buying, Programmatic Buying, Process management skills and comprehension of brand studies
  • In-depth familiarity with digital analytics tools landscape a must, i.e. web analytics, digital media analytics, ability to speak intelligently about various data applications
  • Advanced knowledge of 3rd party technology platforms including but not limited to DCM, Flashtalking, Ad Verification (Fraud), Viewability, Tag Management, DCO, Video, Mobile, DSPs/DMPs, etc.
  • Expert level campaign implementation experience across all major Ad Servers
  • Support the Director on Ad Tech evaluations, new business, and process creation.
  • Excellent interpersonal, verbal and written communication skills as well as detail-oriented and organized
  • Ability to absorb complex technical concepts and communicate them to a broader audience effectively
  • Ability to manage a small to mid-size team of Ad operations personnel
  • Experience with Kochava, Adjust, AppsFlyer, or other mobile attribution platforms a huge plus.
  • Experience with HTTP, HTML/5, CSS, JavaScript, JSON, XML
  • Bachelor’s degree