Media Planning | Tampa

Media Planner

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Job description.


OVERVIEW

Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys. 

RESPONSIBILITIES

  • Confers with senior Media team members, Brand Planning, Client Leadership and/or Clients to establish media objectives, and strategies for advertising campaigns.
  • Utilizes media research tools and resources to influence strategic client recommendations, including but not limited to demographic data, reach & frequency, audience composition & coverage and marketplace trends.
  • Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP; evaluates returned proposals and determines final vehicle selection.
  • Confers and negotiates with media representatives to determine optimum use of budgeted funds to achieve marketing and sales objectives.
  • Develops and maintains media plans and related documentation including approvals and budgets.
  • Presents media plans to senior Media team members, Brand Planning, Client Leadership and/or Client for approval and makes adjustments as necessary.
  • Daily management of the media product, including meetings and communicating approved plans to Media Buyers.
  • Provides measurement with necessary information and document framework to analyze results versus defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.).
  • Responsible for the ongoing support and mentorship of those more junior on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.

 

QUALIFICATIONS

  • Ability to analyze complex data including but not limited to audiences, market & sales, media mix and competitive reporting all to assist in formulating actionable offline and digital plans.
  • Up-to-date knowledge of the digital media marketplace plus a strong understanding of interactive marketing concepts, best practices and digital media planning and buying process.
  • Experience with 3rd party ad server (DCM, preferred)
  • Solid understanding of digital media performance metrics
  • Is passionate and articulate and can craft a compelling case/recommendation and present it to the client.
  • Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social.
  • Experience & Skill Set:
  • Minimum of 2-3 years online & offline media planning experience
  • Bachelor degree, preferably in advertising, marketing or related program
  • Excellent negotiation and communication skills
  • Strong mathematic & analytical skills
  • Effective time management and organizational skills as well as strong attention to detail
  • Ability to work well in a team structure, and function as a leader when necessary
  • Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools, MediaOcean/MBOX/Spectra, competitive software (Kantar or Nielsen Ad*Views), Reach/Frequency estimators
  • Proficiency in Microsoft Excel; Mac & Keynote skills helpful