Job description.
DEPARTMENT: Digital Investment
REPORTS TO: Digital Investment Supervisor
RESPONSIBILITIES
- Provide support do Digital Media team on successful campaign activation and management across Search, Social and Programmatic
- Responsible for planning, developing keyword lists and text creative, implementation, optimization, testing and performance analysis across Search, Social and Programmatic channels
- Provide thorough analysis of online marketing channels via third party reporting tools
- Limited/direct client contact, handling general requests and providing channel guidance
- Ability to work in MS Word, Excel, PowerPoint and Outlook is required
- Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail
- Support Digital Media teams in day to day tasks to continuously optimize campaigns while using internal documentation and outside platforms
QUALIFICATIONS
- Bachelor’s degree in marketing, advertising, mathematics, statistics, economics or similar analytical field
- Knowledge of Microsoft Excel (i.e. Pivot tables & VLOOKUP) is preferred
- Strong interest in digital media and search marketing
- Must be self-starter/self-motivated person
- Mathematically inclined, with ability to develop strategic and tactical skills using statistical modeling and time series analysis
- Strong interest in working with large amount of data (mining, analyzing, forecasting)
- Accurate and timely reporting of billable and non-billable time
- Google AdWords Certification and Yahoo/Bing Certification is preferred
- At least 1 year of marketing, PPC and/or paid media experience is preferred