Media Buying | Atlanta/Remote

Media Buyer

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Job description.


Reports to:  Supervisor or above

Position SUMMARY

22squared is the sixth largest full service independent agency in the U.S. We believe the most effective way to grow brands is through advocacy. We apply it across all media for clients as diverse as Publix Super Markets, Advent Health System, and Southeast Toyota Distributors, African Pride Strength of Nature and Home Depot Design Center.
 

Duties and Responsibilities

  • Primary for all assigned broadcast markets, ott, print and ooh buys.
  • Responsible for insuring the highest quality buys at the lowest competitive market prices.  All broadcast buys must post at 90%+ for the campaign flights in a given year based on specific client goal criteria.
  • Insures high level of buy stewardship: timely completion of buys that deliver on specific guidelines, managing make-goods, preemptions, posts, and restitution.
  • Maintains current knowledge of all broadcast television programs in their assigned markets, and can effectively communicate the strengths and weaknesses of the programs and stations.
  • Informed of radio stations, formats and changes within assigned markets and updates the supervisor/account planner as necessary.
  • Informed of current local cable programming and systems in their assigned markets and effectively negotiates on a cost per point/cost per spot/impression basis, depending on goal criteria.
  • Builds strong relationships with station representatives in their assigned markets and is able to speak clearly and effectively regarding the needs and desires of assigned clients.
  • Builds a positive image in the broadcast community regarding the Agency’s buying capabilities.
  • Proactively seeks added value for all broadcast purchases.
  • Evaluates sponsorship opportunities in assigned markets and makes written recommendations to account groups and/or clients.
  • Participates in training program of assistant and is available for questions and assistance.
  • Keeps abreast of new media opportunities and trends
  • Remains current on Agency educational programs and training goals for their job title, and participates in Agency offered developmental opportunities.

Required Experience, Education, Demonstrated Skills, and Abilities

  • Bachelors degree in advertising, marketing or related program
  • Minimum of one year as an Integrated Investment Assistant or equal role
  • Able to manage multiple tasks under tight deadlines
  • Excellent verbal and written communication skills/proactively communicates
  • Ability to understand client objectives and how they translate into media strategies
  • Know key media terminology
  • Proficient in the methodology and use of all available broadcast data related services, including Nielsen, Nielsen Audio, and Nielsen Answers
  • Proficient with Word, Excel and PowerPoint/Keynote