Media Planning | Tampa

Group Media Director, Media Planning

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Job description.

This role reports to the Executive Director of Media, with interim reporting to Erica Hoholick, President and Chief Operating Officer.


22squared is currently looking for a Group Media Director who will be accountable for media strategy – by building and maintaining strong relationships with media owners and ensuring that the media plans are delivering against the campaign objectives of our clients. As a leader of the media planning team on assigned clients and campaigns, this individual will be responsible for managing overall budgets across channels. The Group Media Director will help drive the evolution of internal practices and approaches by being an advocate of innovative technologies and implementing best practices. As an important member of the agency’s media group, this individual will partner with media planning directors, director of media buying, and director of digital investment, technology and analytics.


  • Works collaboratively across departments (engagement planning, social media, creative departments, analytics, etc.) to develop the strategic design for innovative media plans.
  • Manages the process of development, negotiation, implementation, tracking, reporting and optimization of all media plans for assigned accounts.
  • Maintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goals.
  • Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.
  • Anticipates & addresses client challenges across multiple client engagements. Main liaison & consultant to client on media matters.
  • Solicits new industry concepts and tools that will help grow and enhance client’s business.
  • Works on new business as a part of an integrated team.
  • Collaborates cross-office with other Media Directors and team/agency leaders on departmental and agency initiatives.
  • Work with the Executive Director of Media on financial aspects of the account budget, staffing, projections, etc. for assigned team.
  • Inspires team as a hands-on leader always advocating new ways to solve problems.
  • Creates a positive working environment and fosters a team approach.
  • Responsible for training, managing, motivating, growing & evaluating team-members


  • 12+ years of media planning experience.
  • Experience in the health care sector is a plus.
  • Experience with online media (display, search, content integration etc.) and emerging digital media (social networks, blogs, mobile, gaming, user generated content, etc.) preferred.
  • Excellent management and leadership skills and experience managing a team of associate directors, supervisors, planners and assistants.
  • Extensive client contact experience
  • BA/BS in Advertising, Marketing, Communications, or related field