Digital Investment | Tampa

Freelance – Senior Media Manager – Digital Investment (Programmatic)

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Job description.


OVERVIEW

The ideal Senior Media Manager – Digital Investment (Programmatic) will be a data-driven, insight mining and optimization master.  Candidates that are a good fit should get excited about audience-based planning, testing roadmaps, and be best friends with in-the-weeds numbers and Excel.  You should find the Ad Tech space fascinating, stay up to date on trends and be able to form an opinion on the constantly emerging space of DSP and DMP partners and platforms.  Day-to-day you will be responsible for creating and executing media plans, pulling levers within the DSP platform, monitoring campaign performance and reporting on results.

Responsibilities:

  • Evaluation of inventory sources, data, analytics solutions and technology platform options in the marketplace
  • Comprehensive knowledge and defined expertise in programmatic buying, audience creation, campaign management and optimization techniques
  • Manage and oversee campaign budgets and pacing
  • Oversee audience planning, campaign management & optimization, measurement planning and data application (via 1st, 2nd and 3rd party audience sources)
  • Aid in the development of audience strategy, including interaction with AdTech that supports audience activation (Salesforce Audience Studio, LiveRamp, etc.)
  • Meet all critical deadlines and client deliverables
  • Work and collaborate with internal teams (analytics, account management, AdOps) as well as external (client), and vendor partners
  • Prepare and as needed, present client-facing communications as well as educational overviews to digital and non-digital stakeholders
  • Ability to critically analyze and process data and an ability to effectively communicate findings in verbal and written form
  • Critically evaluate the ability of data sources, inventory and media platforms to create a competitive advantage
  • Oversee flawless execution with direct campaign management in self-serve tools

Systems & Tools:

  • Ad technologies including data management platforms, self-service DSPs, ad-verification, and 3rd party data providers are required.  (Salesforce Audience Studio, LiveRamp and DV360 / Amobee DSP preferred)
  • Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR)
  • Experience with ad serving solutions, tag management and operations a plus (DCM preferred)
  • Experience with Datorama and Google Analytics 360 strongly preferred
  • Prisma experience is a plus

Qualifications:

  • Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or similar analytical field
  • 4-6 years digital media planning and/or buying experience
  • Minimum of 3+ years experience in activating programmatic media 
  • Excellent verbal and written skills
  • Exceptional knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables & Vlookups, Slicers, nested IF statements)
  • Knowledge of Tableau/MySQL/Datorama/Google Data Studio is a plus
  • Knowledge of ad serving platforms (CM360 preferred) and online analytics solutions (Google, Adobe)
  • Understanding of tagging and tracking solutions
  • Excellent organizational, communication, and team-working skills
  • Experience building, organizing data for analysis and optimizations
    • Quantitative analysis
    • Forecasting strategies
    • Data modeling and statistical analysis is a plus
  • Must be a self-starter/self-motivated person
  • Strong attention to detail and ability to dig into data while understanding important initiatives and priorities
  • DoubleClick, Adwords and Bing editor experience is preferred (Marin/Kenshoo is a plus)
  • Experience presenting to clients via phone calls and in person-meetings