Comms Planning | Tampa

Communications Strategist

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Job description.


Strategist  

OVERVIEW  

22squared is looking for a Communications Strategist to join our growing team and help drive  

meaningful connections with our clients’ audiences at every stage of the consumer journey and  

across all channels. The Communications Strategist reports to the Communications Strategy  

Director and will be responsible for supporting the team in determining how creative  

components (paid, owned, earned) work together to drive consumer action, and ultimately,  

business results.  

As part of our Communications Strategy team, you will facilitate integrated thinking by  

encouraging cross-channel ideas and working with other team members to ensure creative  

ideas are brought to life in a strategic manner and that our creative is enhanced for every  

marketing channel. Our ideal candidate understands how to use data, intuition and cultural  

insights to map messaging strategy, communications goals, and channel opportunities to each  

phase of the consumer journey.  

REQUIREMENTS  

● 2-4 years of experience in communications; experience in advertising, media, or social  

media a plus  

● Bachelor’s degree  

● Organized, self-motivated team player who can comfortably manage multiple tasks  

concurrently in a deadline-driven process  

● Proactive communicator with strong presentation, verbal and written skills as well as  

proven ability to develop well-written documents and presentations  

● Strong relationship management skills  

● Passionate about the intersection of culture and technology, with a firm grasp on why  

and how people use different media to communicate and consume content  

● Always brings a positive, solutions-oriented attitude  

RESPONSIBILITIES  

Strategic Output  

● Stay current on the latest trends in customer experience, digital platforms, and social  

media, and help determine how to keep our clients on the cutting edge  

● Collect and summarize relevant platform updates, channel and behavior insights,  

groundbreaking work, and other inspiration for both internal and client-facing  

deliverables  

● Assist in the development of brand and campaign-level communication and content  

strategies based on business objectives, consumer behavior, and channel best practices  

● Contribute to communication plans with outputs including consumer journeys, audience  

insights, messaging strategies, channel roles & opportunities, and content ecosystems  

● Work with team members to ensure that all creative is grounded in audience insights and  

maps to platform usage and trends  

● Foster best-in-class creative development in partnership with creative teams by helping  

to make sure all concepts and assets align with broader communication strategy, media  

plan, channel best practices, audience usage, and trends  

Agency Integration  

● Develop and maintain relationships with Brand Strategy, Creative, Media, and Analytics  

teams, helping agency teams and clients better connect ideas to the consumer journey  

● Collaborate with the Brand Strategy team to understand and deliver insights rooted in  

the intersection of the audience, channel insights and the brand message/goals