Digital Investment | Tampa, FL

Associate Media Director (Paid Social)

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Job description.


Associate Media Director – Digital Investment (Paid Social) 

The Associate Media Director – Digital Investment (Paid Social) is responsible for strategy, successful implementation and day-to-day management of paid social accounts for a large American supermarket chain. Lead clients on strategic paid social conversations and is a conduit to how social plays into the overarching Media investment.  The ideal candidate for this position has a passion for paid social, and a proven track record of implementing successful paid social media campaigns. This person must also possess a passion for learning as the social landscape continues to evolve. 


RESPONSIBILITIES

  • Leads day-to-day management of social team, and execution of paid social campaigns across social channels.
  • Responsible for managing digital spend with respect to client’s goals or variety of goals
  • Finds opportunities to test new initiatives, ad units, bidding models and campaign types.
  • Creates and manages billing, budgeting and pacing process
  • Act as the primary contact for the agency departments such as media planning, account management, and analytics
  • Work closely with platform partners to explore testing opportunities and ways to further improve the campaign’s performance. 
  • Develop and advise on ongoing paid social media activation plans based on client RFPs
  • Adheres to process, quality assurance protocols and best practices. 
  • Introduces improvements and devises new solutions for optimizing paid social campaigns.
  • Nurtures client relationships (oversees POV creations, leads ad hoc reporting and presents findings to the client); works with analytics teams on client-facing dashboards.
  • Manages 1st, 2nd and 3rd party audiences in various platforms (Liveramp, AdStudio); manages maintenance and offline data streams. 
  • Consistently learns and is passionate about the digital space. Disseminates findings and actively coaches others.
  • Career development and coaching for Supervisors and Managers
  • Provide timely and actionable feedback to the team to aid in their development, improvement, and progress.


QUALIFICATIONS

  • Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or similar analytical field
  • 7+ years of paid media experience, with a minimum of 5 years of experience with paid social
  • 2-3 years management experience preferred; Desire to manage and lead others required
  • Excellent organizational, communication, and team-working skills
  • Experience building, organizing data for analysis and optimizations (Quantitative analysis, forecasting strategies, data modeling and statistical analysis is a plus)
  • Must be self-starter/self-motivated person
  • Strong attention to detail and ability to dig into data while understanding important initiatives and priorities
  • Experience handling large media budgets and developing insights based on campaign results
  • Proficiency with Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn and Snapchat that includes a clear understanding of each platform’s capabilities. 
  • Excellent organization and time management; ability to prioritize workload for the team and multi-task
  • Holds relevant certifications 
  • Proficient working with Microsoft Office applications, with strong Excel and PowerPoint skills
  • Proven experience in a leadership role – inspiring cross-discipline teams, client leadership
  • Entrepreneurial attitude: You’re excited at the idea of building the agency with new platforms, tools, ideas and opportunities.

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