Media Planning | Tampa, FL

Assistant Media Planner

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Job description.


TITLE: Assistant Media Planner
DEPARTMENT: Media Planning
REPORTS TO: Media Supervisor

OVERVIEW
22squared is looking for an Assistant Media Planner to assist with and participate in the development of overall media objectives and strategies.
 
RESPONSIBILITIES:

  • Negotiate with media vendors and work with Senior Media Planners/Supervisors to develop strategic recommendations that meet client-marketing goals + objectives.
  • Develop a considered vehicle list (i.e., considered sites, publications, lists, etc.)
  • Develop and maintain media plans, and related documentation including approvals and budgets
  • Utilize media research tools and resources to develop strategic client recommendations
  • Develop Request for Proposals and field any vendor questions surrounding the RFP
  • Evaluate returned RFPs and determine vehicle selections with Senior Media Planners/Supervisors
  • Develop the final buy recommendation and buy summary with Senior Media Planners/Supervisors

QUALIFICATIONS:

  • BA/BS in Marketing, Advertising, or Communications preferred 
  • Proficiency in Microsoft Excel, Word and PowerPoint; Mac experience preferred, but not required
  • Begins to understand the methodology employed by the major research companies (i.e. Nielsen, Simmons, Comscore, eMarketer) and will learn to pull research and competitive data from the available resources
  • Media planning experience in an integrated agency a plus
  • Excellent negotiation and communication skills
  • Strong knowledge of interactive marketing concepts and best practices
  • Strong mathematic and analytical skills
  • Ability to analyze complex data, market research, and assist in formulating actionable plans
  • Effective time management and organizational skills, as well as strong attention to detail
  • The ability to work well with a team; function as a leader, and also work independently
  • Able to manage day-to-day program execution