LA Pride

Thrive With Pride

We helped reintroduce LA Pride with a new look and message that keeps intersectionality at the core, and includes more people within the LGBTQIA+ community.

NEW LOOK & LOGO

To break through a sea of rainbows and celebrate the true spectrum that is the LGBTQIA+ community, we created a new logo and look — leaning into a whole gradient of colors.

KICKOFF VIDEO

To thrive isn’t just to survive. It’s a state of strength, hope, and resilience. And while there’s still plenty of work to do, the LGBTQIA+ community is thriving more than ever.

Our launch video unveiled his year’s theme, Thrive With Pride, and helped get people excited for the celebrations.

PRIDE MAKES A DIFFERENCE

As a way for the community to give back to LA, we helped brand LA Pride's first-ever service initiative, Pride Makes a Difference.

CULTIVATING COMMUNITY

To recognize the events that made Pride possible today, we created social posts sharing LA-specific historical events that pushed the fight for LGBTQIA+ equality.

PRIDE MONTH WRAP UP

From promoting LGBTQIA+ night at Dodgers Stadium and Universal to the concert streamed on TikTok, we featured the collective events that helped bring the community together this June.

GIFs

We created a suite of animated GIPHYs to help more people show off their pride.