NEW LOOK & LOGO
To break through a sea of rainbows and celebrate the true spectrum that is the LGBTQIA+ community, we created a new logo and look — leaning into a whole gradient of colors.
To thrive isn’t just to survive. It’s a state of strength, hope, and resilience. And while there’s still plenty of work to do, the LGBTQIA+ community is thriving more than ever.
Our launch video unveiled his year’s theme, Thrive With Pride, and helped get people excited for the celebrations.
PRIDE MAKES A DIFFERENCE
As a way for the community to give back to LA, we helped brand LA Pride's first-ever service initiative, Pride Makes a Difference.
To recognize the events that made Pride possible today, we created social posts sharing LA-specific historical events that pushed the fight for LGBTQIA+ equality.
PRIDE MONTH WRAP UP
From promoting LGBTQIA+ night at Dodgers Stadium and Universal to the concert streamed on TikTok, we featured the collective events that helped bring the community together this June.
We created a suite of animated GIPHYs to help more people show off their pride.