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Baskin-Robbins with Netflix

Stranger Things 3

Days before the July 4th premiere, Baskin-Robbins stores turned into Scoops Ahoys. Scoops Ahoy Ice Cream Ships appeared across the US and Scoops Ahoy commercials from 1985 appeared on TV. And an augmented reality game called Operation Snoop Scoop took players back to 1985, and deep into a world of Russian spies, secret portals, and 1980s tech.

From Baskin-Robbins to Scoops Ahoy, in 36 Hours

Two days before the July 4th premiere, we transformed stores in Los Angeles and Toronto into Scoops Ahoys. Every piece of the store, from the sign out front to the allergy warning stickers, were authentically Scoops Ahoy. Lines to get in stretched to 4 hours long, and extra security had to be called in to deal with crowds and press.

The Ice Cream Ship Has Landed

If Scoops Ahoy had an ice cream truck, we think it would be a ship. The ice cream ship appeared at the premiere, the stores, press events, and in the Netflix show Crashers.

The Fans (And The Press) Go Wild

One month of activations created 2.2 billion media impressions and an increase in sales that exceeded 10%.

The Fans (And The Press) Go Wild

One month of activations created 2.2 billion media impressions and an increase in sales that exceeded 10%.

The Fans (And The Press) Go Wild

One month of activations created 2.2 billion media impressions and an increase in sales that exceeded 10%.