Baskin-Robbins
Seize The Yay
As longtime partners to Baskin-Robbins, we’ve kept the brand evolving with culture while keeping true to its roots. Our latest challenge? Launching the first rebrand in twenty years, under a new tagline and with a full 360 campaign.
‘Seize the yay’ tells the world that happiness is not a lottery you win but a choice you make. A choice to find little reasons to celebrate every day — regardless of life’s curveballs.