Hurricane Irma left a trail of destruction in its path. Even billboards took a hit. So we collected storm damaged vinyls and handcrafted messages encouraging people to donate towards the clean-up.
22Squared employees volunteered their personal time to handcraft the billboards. And the entire initiative, from concept to execution, was created in five days. The billboards appeared on donated media space in Fort Myers, one of the cities most affected by the hurricane.