Sweetwater Brewing Company
Guide Beer
Guides are the stewards and protectors of the natural world; they show us things and take us to places we’d never be able to experience on our own. Yet for all they do for us, they get little in terms of monetary compensation. From this insight, we came up with the creative idea: For Those Who Show Us The Way. At the center of the idea, is a large brand action: 11% of the profits from Guide Beer go to help guides who can no longer work, whether due to injury, age, or natural disaster.