Got Me Like
Our mission: To make advertising that feels like a Baskin-Robbins sugar rush. To do this, we brought Internet language to life, combining trap music, memes, dance, gifs, animation, and pompadours. The insanely-talented folks at Psyop helped us create over 50 content pieces that demonstrate how Baskin-Robbins ice cream GOT ME LIKE. The campaign and visual re-branding successfully positioned the brand to millennials, who were previously uninterested in Baskin-Robbins.
We turned a two day TV shoot into more than 9 months of social content, with over 250 unique pieces created so far.