About Us

100 Year Old Startup

22Squared is a creatively led, independent agency with a mission to make brands impossible to ignore. We’re 100% employee-owned, so we have the freedom to work with like-minded partners on brands we believe in – and our growth is tied directly to our clients’ growth.

We help brands add value to people’s lives through culturally-aware, modern marketing with DEI that’s built in, not bolted on. From building powerful cultural alliances to driving social engagement, to having the media, analytics and data science capabilities of a network agency, to developing award-winning strategy and creative, our full-service agency creates work that reflects the world and drives results. Work that’s impossible to ignore.

But we’re more than talk. We’d love to chat. Interested in working for us? Or maybe we can work for you.

Drop us a note at:


What We Bring To The Table

  • Business Strategy & Consultation

  • Brand Strategy & Communications Planning

  • Creative Development

  • Graphic Design & Identity

  • UX/UI/Prototyping

  • Product & Program Management

  • Multicultural Marketing

  • Media Planning

  • Media Activation

  • Search Performance

  • Data & Analytics

  • Influencer Marketing

  • Production/Business Affairs

  • Studio Services

Agency Leadership

  • Erica Hoholick

    Chief Executive Officer

  • Toygar Bazarkaya

    Chief Creative Officer

  • Shobha Sairam

    Chief Strategy Officer

  • Christine Prins

    Chief Marketing Officer

  • Amanda Ferber

    Chief Operating Officer

  • Emilee Weaver

    Chief Financial Officer

  • Jamie Rubin

    Executive Director of Media

  • Janis Middleton

    Chief Inclusion Officer

  • Della Mathew

    Executive Creative Director

  • Zamile Vilakazi

    Head of Production

  • Mary Katherine Evans

    Director of Influencer Marketing

  • Kelly Dennis

    Group Director of Project Management

  • Jenny Yeend

    Director of Media Strategy and Planning

  • Maddy Apsey

    Director of Digital Investment

  • Lindsay Baldwin

    Director of Integrated Investment

Our Client Partners

  • Smithfield logo

  • Edelman Financial logo

global network

Global Scale

In addition to these in-house services, we are part of thenetworkone, a global network of 800 independent agencies across 106 countries, which gives our clients access to best-in-class international support as needed.

The Network One