UNEXPECT EVERYTHING

The best selling car of all time hasn’t always been the sexiest one. In fact, when you think of the Corolla, words like safe, reliable and affordable come to mind. So to launch the all-new, completely redesigned Corolla, we first had to change people’s perceptions of it. We had to tell them to forget their preconceived notions. Unthink the past. In other words, “Unexpect Everything.”

UNEXPECT EVERYTHING

We targeted our message directly to millennials, partnering with major media platforms like Tumblr, YouTube and Starbucks, to create a fully integrated, content-driven, digital campaign.