TAKE A BOLD TURN

When the best selling car in America gets a bold redesign, that’s big news. But to engage an audience as big and broad as Camry’s, we had to think small. Using deep analytics, we created custom audience segments on Facebook and tailored content specifically to each unique type of Camry buyer.

BROAD REACH

We launched the campaign with an energetic music video, showcasing Camry’s new style and building emotion around its bold new attitude. Those who viewed the video were then retargeted with additional short-form content to move them further down the purchase funnel.

STOPLIGHT

With the Camry audience divided into specific segments, we created inspiring stories around each audience profile and served Facebook users with the stories most relevant to them.

MORNING RUN

With the Camry audience divided into specific segments, we created inspiring stories around each audience profile and served Facebook users with the stories most relevant to them.

ADDITIONAL CONTENT

We continued to retarget interested viewers with bite-sized content highlighting features like style, technology and safety. Direct response ads drove potential buyers to a landing page where they could explore further and view local inventory.