Shoe Carnival knows their fans have style, and we want to help them prove it. With inspiring social, broadcast, rich media, sweeps, in-store and influencer content, featuring big league dancers and a VIP concert experience giveaway, Shoe Carnival got fans excited to take on a new school year in looks that help them show off their personal style.

Style Showdown

Our commercial starred some of the country’s best dancers, showing off the hottest shoes of the season. See for yourself.

Oh, It's On

We partnered with true[X] to create a mobile unit featuring nine epic dance battles. Then we put the live vote in our fans’ hands.

Show Off Your Shoes

How did we kick off the best school year ever? With a chance to win weekly merchandise from unique shoe brands and one big choose-your-own-concert experience.

Kicking Things Up A Notch

With our dope dancers, we took our content to a new level, creating boomerangs, GIFs and slow-mo videos.

Meet The Crew

We recruited some of the hottest celebrity dancers to show fans how to break it down for a brand new school year.