Using the popular hashtag #OOTD (Outfit Of The Day) as inspiration, Shoe Carnival created a back to school campaign around how kids share their personal style with their friends and the world.


We tapped into the user generated content world of personal style, expression and attitude to tell visually epic summer war stories in anticipation of the school year ahead.

FIRSTDAYKICKS.COM served as a style inspiration hub where people could explore different name brands, styles and fashion ideas for back to school.

Mobile Engagement

Mobile engagement units allowed people to explore more shoes, share shoes on Pinterest or buy a pair of shoes that caught their eye.

Mobile Engagement

A fashion game on Pandora allowed users to swipe to match the perfect outfit.


#FirstDayKicks shared our story in the user generated content world that inspired us.