SCRATCH-MADE BREAD

Putting scratch-made breads in the forefront, this campaign shows that serving fresh bread from your Publix Bakery doesn’t just make you look good—it makes you feel good.

TV YOU CAN ALMOST TASTE

Our TV spot does two things for our customers: It lets them know the Publix Bakery bakes scratch-made bread every day, and it makes it the bread everyone has to have.

CONTENT THEY CRAVE

To celebrate the scratch-made nature of our breads, our content is also created by hand. Stop-motion videos on social highlight even more varieties of our scratch-made breads and give customers inspiration for how to enjoy them.

SNACK-SIZED VIDEOS

Shorter-form videos deliver proof points in a fresh and mouth-watering way.

HELPFUL HOW-TOS

Knowing our customers actively seek out how-to recipe videos, we created instructional content for YouTube which features step-by-step directions.

Carousel Ad Units

Rotating ads on Facebook give fans a deeper dive into our different scratch-made breads.