PAINTED PAWS

We knew the best way to get people to talk about the Publix Paws club was to first get people talking about their pets. So we created a free digital portrait tool to convert pet pictures into colorful, shareable portraits.

THE TOOL IN ACTION

The digital painting tool was customizable, so each pet owner could create the perfect look for their pet. 22squared owned the project from concept to design to UX to development. The result was a seamless, user-friendly experience from upload to finish.

PAWS, PAWS, AND MORE PAWS.

Thousands of pet owners turned to the tool to make their own pet portraits, all of which populated in an online gallery where users could see more paws and share.

PICTURE PURRFECT CONTENT

Our colorful tool took cuteness to a new level, creating eye-catching content like portraits, GIFs and hyperlapse videos.

PAWS HELPING PAWS

The best part? Publix Paws donated $1 to Southeastern Guide Dogs for each new portrait created. And with so much participation, it was easy to reach our $25,000 goal.