CHRISTMAS MADE FROM SCRATCH

When you make a gift by hand, it means so much more. So for Christmas this year, Publix got back to the center of the holidays—to the homemade, heartfelt, and handcrafted—to make it a Christmas Made From Scratch.

"Surprise" - A New Christmas Commercial

Watching the Publix Christmas commercial is part of many fans’ holiday traditions. This year, we surprised them with a new TV spot, which shows how special it can be to surprise the people we love at Christmas.

BRINGING TV TO LIFE

An online video featuring the little boy from our TV spot continued our story in the digital space, and inspired people to spread Christmas cheer by making handmade cards.

STARTING THE SEASON OFF RIGHT

At the beginning of the season, an online video got people in the Christmas spirit with a sampling of our favorite crafts from last year and some of this year’s new additions.

SOMETHING TO SHARE THIS CHRISTMAS

We created ten pieces of content in three categories of crafts: heartfelt gifts, handmade decorations, and homemade treats, many of which were featured in our TV spot.

PUBLIX.COM/CHRISTMAS

Each piece of content lives on Publix.com/Christmas, where users can see photos of each craft and instructions on how to make it. Navigating between each craft and category is easy with the simple tap of a button.

SOCIAL

We shared Christmas cheer all over the social space with creative ideas to make it a handmade holiday.

VERY MERRY MEDIA

Our media drove customers to explore all of our holiday content at Publix.com/Christmas.

CHRISTMAS CRAFT DECISION TREE

One banner unit in particular helped customers choose the perfect craft to try this Christmas through an interactive decision-tree that led them to one craft on Publix.com/Christmas.