WELCOME TO THE DRUNKEN MISTLETOE
22squared whipped up this little digital treat in 2012 to celebrate the Christmas season. Using Instagram, employees could take "scandalous" selfies and get "paired up" with random coworkers.
With a simple snap of a picture from their mobile phones, 22ers could upload photos of themselves and be instantly paired friends (or their office toys) under the digital mistletoe. After all, no one knows where those crazy end-of-the-year company holiday parties will go.
Our Christmas stunt was so successful that it was picked up by Creativity Online within hours of launch.