SOFT SERVE SLINGSHOT

Baskin-Robbins wanted to promote the different toppings available in their 31 Below soft serve products. So we hurled 6-foot-tall toppings 100 feet through the air into a waiting 31 Below cup, and turned the spectacle into delicious digital content. A Facebook tab allowed people to vote for their favorite toppings.

THE SUPER SOFT SERVE SLINGSHOT

FACEBOOK VOTING