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THE FEED THAT FEEDS

We worked with local restaurants and created beautiful imagery of their signature dishes. Then, for every “heart” of a photo on the feed, that restaurant prepared and donated its dish to the hungry, homeless and the food-insecure at Trinity Café.

Case Study

This is the story of how we leveraged a social platform – known for its cultural connection of sharing food – to raise awareness of a growing need for volunteers to help the those in need.

Instagram Account

We tapped into a hyper-plugged-in network of food-loving Instagrammers, and let the platform’s native action of ‘hearting’ images create a collective force for good.