There's been a game change in household shopping that creates a big opportunity for brands and retailers. Our research shows that the shopping process is not a male or female responsibility, but a collaborative effort, colored with the rewards and challenges of teamwork. And the brands that understand team needs and styles will win.

See the effects of team shopping in your category:

Explore all 6 team types:

1. ACCEPT THE TEAM DYNAMIC
It’s happening, people just aren’t talking about it.
2. RE-EVALUATE STRATEGY
Identify the team process and resulting challenges for your business, and adjust accordingly.
3. REAP THE REWARDS
Helping teams thrive will lead to more happy, profitable customers.
CHRISTY CROSS, BUSINESS DEVELOPMENT
christy.cross@22squared.com