People receiving Gifts of Happiness didn’t just get an email. They got a handcrafted box, a letter from the Costa Rica minister, and responsibly sourced wood engraved with a well-dressed Mr. Sloth.

For Red Brick’s seasonal series, we put a slight twist on our original packaging work. With humorous Southern monikers and imagery adorning the packaging, each of these brews sold out before their season properly started.

A ground-up redesign of Red Brick Ale’s packaging and identification. For the sophisticated Southerner, with copy that’ll keep you entertained through a six-pack.