Weekly Social Download: So you don’t have to stress out that everything just changed again.

Trident Gum Fun Audit on Facebook

Trident Gum recently launched a tax-time themed Facebook campaign that is aimed at taking your mind off financial issues. Their Facebook Fun Audit app, is a variable video that connects to your Facebook account and brings in various aspects of your profile (friends, photos, etc), using a algorithms to place them in the video.

Volkswagen Amarok: The Facebook Flipbook

McCann Erickson Istanbul created a simple a flip book using over 200 Facebook photos. No custom app development. Just simple photos. This is a great example of being creative using Facebook’s native functionality without violating any Facebook terms of service.

Who’s Winning The Battle For The Interest Graph: Facebook, Google+ or Twitter?

A very important aspect of the Interest Graph is that unlike the Social Graph, which is for the most part static (except for an occasional friending or unfriending), the Interest Graph is elastic, dynamic, and rapidly changing for any individual consumer based on what they search for, what they follow, and what they express.

Nielsen: Women more likely to visit a social networking site while watching TV

A recent Nielsen report found that people aged 18-34 are the most active with social networking. Those same people are also watching less TV than the older generation. This seems to suggest that younger people are swapping TV screens for their mobile devices, which is further supported by data that shows the time spent on live primetime TV every day increases with age.

Free Throws like Dirk Nowitzki presented by ING-DiBa

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born.

The alarming lack of new interactive talent

In this editorial, Chief Creative Director John Stapleton lays out what the ad industry’s missing and issues a call for more – and better – interactive talent.

“Over the last five years, growth in the area of interactive advertising has been staggering. From the perspective of a creative director, I value my team members who truly understand interactive and how it must integrate functionally and creatively with each campaign. Unfortunately, when you go looking around today for interactive talent, you find very few who are truly capable of getting the job done. This is not only a problem now, but it’s going be to a huge problem for the industry over the next 10 years. We are quickly approaching a time when interactive is no longer going to be used only in more progressive ad campaigns but in all campaigns…”

Read the full story here: iMediaConnection