Once upon a time in 2009, an agency named 22squared was awarded a Silver North American Effie Award in the Financial Services category for its Futureself campaign for Lincoln Financial Group.
Just three years later, in 2012, that same agency went back to New York City and received a Silver Effie Award in the Restaurants category for its Buffalo Wild Wings Flavor Fanatics campaign.
Then in 2013, 22squared had its winningest Effie Awards ever, bringing home a Bronze Effie Award in the Entertainment & Sporting Events category for Tampa Bay Lightning’s Be The Thunder campaign and a Gold Effie in the Travel, Tourism & Destination category for Costa Rica’s Million Dollar Gift of Happiness campaign. But that wasn’t all: the Costa Rica campaign was also a Grand Effie Award contender and the agency was named #3 Most Effective Independent Advertising Agency in North America.
And they lived happily ever after, enjoying champagne toasts until the 2014 Effie Awards, when they brought home more Gold, Grand Effie and Effie Effectiveness Index honors. The End.
Read the full story here: Adweek