Who’s this sloth, and why is he talking? The Tico Times finds out in an interview with our Andrew Jones about Costa Rica’s Million Dollar Gift of Happiness, our new campaign for The Costa Rica Tourism Board.
“The Costa Rican Tourism Institute (ICT) and U.S. advertising agency 22squared unveiled a series of promotional videos last week that feature a talking three-toed sloth hanging from trees and zip-lining in various locations in Costa Rica. The sloth, referred to as ‘Mr. Sloth’ in the videos, is advertising Costa Rica’s new ‘Million Dollar Gift of Happiness’ campaign. The promotion will give away a free trip to Costa Rica every weekday until Feb. 5, 2012, totaling $1 million in ‘gifts of happiness.’”
Read the full story here: The Tico Times