What happens in Vegas, stays in Vegas…unless it’s the Word Of Mouth Marketing Association (WOMMA) Summit in Las Vegas, in which case you’re supposed to do nothing but talk, right?
Emily Paradowski and Nathalie Espinol were fortunate enough to represent 22squared and Buffalo Wild Wings at WOMMA’s annual conference, where the summer 2011 Flavor Fanatics’ campaign received a bronze WOMMY Award for Best Use of Social Media.
Even without the shiny hardware, the Flavor Fanatics campaign is a major accomplishment, primarily because it’s one of the first truly integrated and socially driven campaigns 22squared has produced. The approach we developed and honed while working on this campaign is indicative of an evolving paradigm that 22squared is building, one that leverages insights derived from listening to consumers and ultimately drives everything from creative to media.
See you in Vegas in 2012!