An integrated case study on how we evolved the BWW positioning to be the ultimate social experience for sports fans.
How do you drive traffic during the “off season” despite being outspent and without discounting prices? You tap into you brand advocates’ passion for flavor and natural WOM to drive sales.
How we created a city-wide scavenger hunt powered by Tweets to generate excitement for opening night.
Back to School is the biggest selling period for Shoe Carnival, but the recession had left the chain with plummeting sales and traffic. To reverse the negative sales trend we focused on being relevant to kids vs. their moms.
With our Effie winning campaign, Lincoln Financial connects you to the person you trust most – your futureself.
Fantasy sports are all about smack talk – so we created the CBSSports Locker Room with interactive tools for abuse among friends.
Publix was dealing with a challenge many mid-market brands face – being stuck in the “blah” of the middle with no apparent way to get out. Our solution? Leverage every point of contact in a contextually relevant way to build an emotional connection with our shoppers.
Cheers! Our Red Brick packaging design was chosen to be in the 2010 CA Design Annual. Judged by the leading design experts in the country, this is one of the industry’s most prestigious honors. Check out the case study for a peek.
Integrated case study on how 22squared transformed Shoe Carnival from a retailer that was perceived as having off-brand shoes that lacked coolness, cultural currency and trendy styles, to a more culturally current and relevant brand.
By taking a core brand idea and leveraging it to create the right message at the right time, Florida’s Natural was able to increase both brand awareness and engagement.