Annette Sally Joins 22squared as EVP, Executive Director of Account Management
Annette recently joined 22squared after heading up global business at Leo Burnett, where she oversaw the #LikeAGirl campaign, as well other world-class campaigns for brands like Captain Morgan Rum, Energizer, Nexxus, and a variety of P&G packaged goods.
AJC Names 22squared #28 On The List of Top Workplaces
More than 2,500 companies were asked to participate in the employee survey, and 22squared was awarded #28 out of the top 150 mid-size companies in Atlanta. The one common theme across the winning companies was that they earned the loyalty and affection of their employees by investing in their well-being.
22squared Tampa Taps Next Generation of Creative Talent
22squared hosted Mobilize, its annual advertising competition, in which it reaches out to the local community and galvanizing creative talent to lend a hand to a local non-profit. Student teams competed for an opportunity to produce an advertising campaign for this year’s non-profit, Eckerd Kids.
22squared, Fitzgerald & Co. JWT Atlanta, and Moxie make up the coalition, which promotes inclusion both as a better business practice and a way to help Atlanta stand apart as a destination for advertising talent.
Reader, as much as I know you're craving the musings of yet another agency Creative Director on the topic, I’ve decided to stand on principle and not preview this year’s Super Bowl ads. And here's why.
Thought Leadership: It's Time To Re-Route Your Marketing Strategy
In our years working with The Costa Rica Tourism Board, we’ve tried a lot of non-traditional approaches, from using a sloth as a spokesperson to window washers to embracing new digital and social platforms as early as possible. Following are a few things we’ve learned that can help any modern travel brand win.
Dan Brown Promoted to VP, Director of Digital Experience
Dan is responsible for developing and implementing digital initiatives and experiences for all clients. Working with leaders across the agency, he'll provide counsel and support to various digital initiatives to help drive business sales along with the consumers' constantly shifting digital demands.
Al Patton Joins 22squared As SVP, Executive Creative Director
Full-service advertising agency 22squared today announced the addition of Al Patton as SVP, Executive Creative Director. Based out of 22squared’s Atlanta office, Patton will report directly to Chief Creative Officer, John Stapleton, and will be responsible for leading and executing creative strategy across multiple accounts.
Good content is the only way for brands to connect with the right people at the right time. But content marketing is not easy. And it's not luck. This presentation shares strategies for creating compelling content.
Toyota Corolla "Unexpect Everything" Campaign Named Adweek's 2014 Media Plan of the Year
In order to reposition the newly designed Toyota Corolla to the millennial audience, we had to build a media plan that was as “unexpected” as the creative message. The result? A Tumblr-based digital campaign, featuring YouTube influencer content, custom photography, gifs and videos, and an Oculus Rift-powered virtual experience.
From their new brand campaign to their new store designs and new website, Aaron's has been busy. MediaPost's Karl Greenberg took notice and wrote about all the brand is doing to connect consumers to local stores.
Ecommerce brands like Gilt and Birchbox are ramping up paid TV advertising and integrating the content into their digital and social campaigns. Why? To answer that question, AdExchanger's Kelly Liyakasa came to our Krista Lang.
Wearable tech is everywhere. But are we, as marketers, doing all we can to utilize the data available from these connected devices? Our David Reeves tells CMO.com how brands can and should be using it to create more meaningful relationships with their customers.
It's true: as much as we all want to be Don Draper, the world of advertising has advanced far beyond his era of TV and print. Clients expect fully integrated, data-driven campaigns that deliver big ROI and real-time results. So how do we, as marketers, do that? Anametrix CEO Pelin Thorogood asked our Chris Tuff for ClickZ.
With Aaron's new brand campaign, we utilized humor to illustrate Aaron's point of difference. We introduced a trio of characters in TV spots and a new tagline to show consumers that with Aaron's, they too can own the life they want and deserve. The initial consumer response has been overwhelmingly positive, especially among NASCAR fans, and the campaign even got the attention of Adweek's Tim Nudd.
Buffalo Wild Wings is already The Official Hangout of NCAA Sports. Now, thanks to our popular "Unseen Force" campaign and the record number of overtimes in this year's NCAA tournament, the brand is on March Madness fire! And Business Insider is taking notice.
AdExchanger wanted to talk to an industry veteran about Dunnhumby's rumored acquisition of Sociomantic Labs for a story on shopper data, loyalty programs and the on- and offline implications for retail and CPG brands. So, naturally, they came to our Krista Lang.
We pitched a wearable technology panel for SXSW Interactive 2014, became part of a new age fashion show when fellow panelist Alison Lewis debuted a new product during the session, and incited a lively discussion about social, brand and legal implications.
What’s that, you want to visit Costa Rica? But you have no idea where to start? We’ve got you covered with the goCostaRica iPad app, and NewsWatch TV will show you everything you need to know about it – including how to create and share your own Pre-cation video. (Ocean breeze and sand sold separately.)
Channels, formats, platforms… Modern marketing is a massive web of brand touchpoints, which is why some companies are utilizing cross-platform attribution solutions. But what’s the best approach? How do you tie in mobile and offline for retail? And what are the barriers preventing mass adoption? eMarketer came to our Krista Lang to answer these questions and more for their report.
We've all heard the term big data. But what is it, really? And where's the greatest value in it for marketers and brands? To answer this question, the Atlanta Business Chronicle came to our Richard Ward.
When it comes to highly shareable, user-generated content, Tumblr is in the top tier. And with its acquisition by Yahoo!, it now has the potential to compete with other top platforms like Facebook and Twitter in the paid game. Adweek asked our Chris Tuff what this means for marketers and brands, and how we see it benefitting our clients.
For Southeast Toyota’s 2014 Corolla campaign, we wanted consumers to unexpect everything about the newly redesigned vehicle. So we launched a fully integrated digital campaign that targeted Millennials and spanned multiple digital and social platforms. MediaPost's Karl Greenberg asked our Laura Bosek and Southeast Toyota client Julie Tullis to talk him through the strategy behind the new campaign.
Actually, thanks to the brilliant minds who won our Mobilize - Developing Community hackathon and the equally talented designers and developers in our offices, there are new apps for that. And MediaPost wants you to know about them. (And, you know, download them.)
According to Adweek, when it comes to advertising, we own Georgia. In their map of the top 50 ad agencies in the United States, shops were ranked by a combination of head count, notable clients, legacy and reputation. We'd argue it has a lot to do with great creative work and a culture of innovation, too.
Our Matthew Drake recently participated in the [TechCrunch Disrupt SF 2013 hackathon](http://techcrunch.com/events/disrupt-sf-2013/event-info/). We asked him what he learned, but we don't know the secret handshake, so he won't tell us. Thankfully, PSFK interviewed him and posted this story.
We don't just make news(-worthy work). Sometimes, we break news. In this case, our Chris Gleason helped TechCrunch's Ingrid Lunden and the Atlanta Business Chronicle's Urvaksh Karkaria break the story about Adobe's acquisition of Search Discovery's Satellite.
If the National ADDY Awards and the North American Effie Awards are any indication, Atlanta is on an advertising winning streak. The Atlanta Business Chronicle is taking note, and they're talking to our Richard Ward about how we're doing it.
Snapchats of burritos are in and five-year plans are out. Just ask Taco Bell. So how can new and existing platforms best feed your brand that beefy, crunchy success? For words of social wisdom, iMedia again summoned our Yuna Park.
At its annual Worldwide Developers Conference (WWDC) this week, Apple announced the arrival of iTunes Radio. So, naturally, Ad Age’s John McDermott chose our resident iOS addict David Reeves for the man-on-the-San-Francisco-street skinny on Apple’s entrance into the realm of digital music streaming, their freemium model for consumers and their appeal to marketers through iAd.
So many apps, so little time. So, how do you know what's out there and what's worth downloading? To answer that question, iMedia tapped our Yuna Park. And part of the answer? Playtime. That's the kind of advice we like.
After TechCrunch broke the news that confirmed Facebook's acquisition of crowdsourced traffic and navigation mobile app Waze, Adweek's Tim Peterson came straight to our Chris Tuff for the skinny on how this partnership will impact brands and marketers.
It's no secret, we're Costa Rica's #1 fan. But when we saw director Patrick Pierson's "Get Living" video, we realized we might have some competition. So we enlisted him to help us, and mediabistro covered the resulting "Anthem."
In advance of his presentation next month at their annual WOMM-U conference, WOMMA interviewed our Chris Tuff for their All Things WOMM blog. Using client Southeast Toyota as an example, he'll drop knowledge bombs on how they were able to launch a scalable local solution that delivered true ROI.
After The Wall Street Journal broke the news that Facebook was incorporating the hashtag into their platform, Adweek came knocking to see what our Chris Tuff had to say about its implications for marketers and brands.
Adweek has a crush on our Chris Tuff. They keep calling him, he keeps answering, and we like it. In their third 22squared story published this week, Chris weighs in on the way marketers are being forced to interact manually with new mobile apps like Vine and Instagram.