22squared Tampa Office Featured in Adweek's Spaces


22squared Tampa Office Featured in Adweek's Spaces

It truly took a village to make our Tampa office feel like a home away from home. It was crucial that this was a Tampa-led, Tampa-inspired space.


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RT @stacysutt: .@christuff @22squared, Nat Hampson @facebook, @erinharnett @TwitterATL, Frank Maguire @sharethrough #amaatl https://t.co/Nq

Nov 15 2016

RT @feedthechildren: Thank you so much for making a difference this holiday season @22squared 🤗🦃🎄 https://t.co/CeBIo6LuIJ

Nov 17 2016

Thought Leadership: It's Time To Re-Route Your Marketing Strategy


Thought Leadership: It's Time To Re-Route Your Marketing Strategy

In our years working with The Costa Rica Tourism Board, we’ve tried a lot of non-traditional approaches, from using a sloth as a spokesperson to window washers to embracing new digital and social platforms as early as possible. Following are a few things we’ve learned that can help any modern travel brand win.


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Dan Brown Promoted to VP, Director of Digital Experience


Dan Brown Promoted to VP, Director of Digital Experience

Dan is responsible for developing and implementing digital initiatives and experiences for all clients. Working with leaders across the agency, he'll provide counsel and support to various digital initiatives to help drive business sales along with the consumers' constantly shifting digital demands.


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Don't bombard consumers with the "buy now" message all over their feed...at @22squared we call this "Flirt to Convert" @AMAAtlanta

Nov 15 2016

Top 10 Trends to Shape 2016


Top 10 Trends to Shape 2016

With the rise of ad blockers and other ways for consumers to avoid messages from advertisers, the pressure is on brands to figure out how to be “welcomed” into the feeds and lives of consumers.


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While there are more options for social platforms, time and consumption have increased more than ever. @AMAAtlanta

Nov 15 2016

MIZUNO USA NAMES 22SQUARED AS AGENCY OF RECORD.


MIZUNO USA NAMES 22SQUARED AS AGENCY OF RECORD.

We are very excited for our new partnership with this leading sporting goods brand!


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Excited to support @christuff today as he moderates today's @AMAAtlanta panel "How Brands Can Create Content That Breaks Through."

Nov 15 2016

Shut up and talk about me


Shut up and talk about me

Good content is the only way for brands to connect with the right people at the right time. But content marketing is not easy. And it's not luck. Our Chris Tuff explores how content has evolved and shares strategies for creating compelling content.


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Toyota Corolla "Unexpect Everything" Campaign Named Adweek's 2014 Media Plan of the Year


Toyota Corolla "Unexpect Everything" Campaign Named Adweek's 2014 Media Plan of the Year

In order to reposition the newly designed Toyota Corolla to the millennial audience, we had to build a media plan that was as “unexpected” as the creative message. The result? A Tumblr-based digital campaign, featuring YouTube influencer content, custom photography, gifs and videos, and an Oculus Rift-powered virtual experience. The campaign received the top accolade in the $500,000 - $1 Million spend category and was celebrated among 18 nationally recognized agency honorees at AdWeek’s 2014 Media Plan of the Year awards reception in New York City on November 13th.


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Ad Age names 22squared #28 on the list of Best Places to Work


Ad Age names 22squared #28 on the list of Best Places to Work

Every year, hundreds of agencies await Ad Age’s announcement for the Top Places to Work list. Why is it a big deal? Because any U.S. agency with over 40 employees can qualify, and employees’ votes account for a majority of the score. Survey questions range from compensation to benefits packages and special perks, as well as work-life balance. This year 22squared placed #28 on the list of the top 40 agencies. Read more to find out what makes 22squared so special. And if it sounds too good to be true, just ask the people that work here.


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RT @kicka: Thanks to @sharethrough for showing @22squared the future of #nativeadvertising https://t.co/naqRGIMzrF

Nov 14 2016

FROM BIG BOX TO BIG MEDIA?


FROM BIG BOX TO BIG MEDIA?

Walmart recently entered the media buying world with Walmart Exchange (WMX), and Amazon launched the demand-side platform Amazon Advertising Platform (AAP). Where does this leave media buyers? And agencies? AdExchanger's Kelly Liyakasa asked our Krista Lang.

“This definitely emulates Amazon’s efforts with the Amazon Advertising Platform, and both retailers have similar goods and large scale, with Walmart online sales growing rapidly.”


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@NFL @TWITTERAMPLIFY SECOND-SCREEN $$$


@NFL @TWITTERAMPLIFY SECOND-SCREEN $$$

When Adweek's Garett Sloane wanted to know more about the NFL's partnership with Twitter Amplify to make football highlights and other exclusive content available via the second screen, he came to our Chris Tuff. Turns out big plays are being made on and off the field.

“It’s all about accommodating the distracted consumer. When the commercial comes on, they’re turning to the feed to do something else.”


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Your phone is such an intimate device, and this requires intimate advertising. @AMAAtlanta

Nov 15 2016

Start where the eyeballs are, work backwards and test constantly #content @AMAAtlanta

Nov 15 2016

Look at the content that the industry disrupters are publishing. What are they doing to steal attention away from consumers? @AMAAtlanta

Nov 15 2016

AARON'S AMERICAN DREAM


AARON'S AMERICAN DREAM

From their new brand campaign to their new store designs and new website, Aaron's has been busy. MediaPost's Karl Greenberg took notice and wrote about all the brand is doing to connect consumers to local stores. Check out the new TV spots - Bobby Bradley, Charmony and Emilio Molinos - here.

"The humorous effort, 'Own the Life You Want' by 22squared, uses 30-second spots to explain that Aaron’s lease ownership makes the deal possible, 'so you can own the life you want.'"


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ECOMMERCE. TV COMMERCE. TVECOMMERCE?


ECOMMERCE. TV COMMERCE. TVECOMMERCE?

Ecommerce brands like Gilt and Birchbox are ramping up paid TV advertising and integrating the content into their digital and social campaigns. Why? To answer that question, AdExchanger's Kelly Liyakasa came to our Krista Lang.

“I have seen traditionally digital advertisers go to TV for what TV does well: creating awareness, an emotional connection and to build brands. They might also be doing it to attract investors and talent.”


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RT @BBDOATL: Leaders from @22squared @AwesomeInc_Atl @ChickfilA and our own Robin Fitzgerald, CCO, talk #storytelling at #ENGAGEATL16 https…

Nov 30 2016

D IS FOR DATA & (CONNECTED) DEVICES


D IS FOR DATA & (CONNECTED) DEVICES

Wearable tech is everywhere. But are we, as marketers, doing all we can to utilize the data available from these connected devices? Our David Reeves tells CMO.com how brands can and should be using it to create more meaningful relationships with their customers.

"If we aren't thoughtful in our execution, our message can quickly degrade into noise, and we risk eroding the trust that we've built with our most loyal customers."


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FROM MAD MEN TO DATA SCIENTISTS


FROM MAD MEN TO DATA SCIENTISTS

It's true: as much as we all want to be Don Draper, the world of advertising has advanced far beyond TV and print. Clients expect fully integrated, data-driven campaigns that deliver big ROI and real-time results. So how do we, as marketers, do that? Anametrix CEO Pelin Thorogood asked our Chris Tuff for ClickZ.

"Everything we put into this digital space needs to be a 'welcome intruder'...That means we need to improve content and take a less invasive path to targeting customers."


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THE GOOD LIFE? "OWN IT!"


THE GOOD LIFE? "OWN IT!"

With Aaron's new brand campaign, we utilized humor to illustrate Aaron's point of difference. We introduced a trio of characters in TV spots and a new tagline to show consumers that with Aaron's, they too can own the life they want and deserve. The initial consumer response has been overwhelmingly positive, especially among NASCAR fans, and the campaign even got the attention of Adweek's Tim Nudd.

"The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means. A fourth ad stars Nascar driver Brian Vickers…"


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BASKIN-ROBBINS, DUNKIN' DONUTS LEAD NRN SOCIAL 200


BASKIN-ROBBINS, DUNKIN' DONUTS LEAD NRN SOCIAL 200

Nation's Restaurant News debuted their NRN Social 200 today and our clients, Baskin-Robbins and Dunkin' Donuts, took the #1 and #3 spots, respectively. The ranking takes into account consumer engagement and interaction - the art and the science of social media. We're proud to partner with these brands in pursuit of highly engaged customer relationships across a number of platforms. And as the data shows, our shared efforts are working pretty well.

"A restaurant brand’s understanding of the success or failure of social media efforts is more important than ever as consumers continue to use platforms like Facebook and Twitter to drive dining-out decisions and as corporate executives look to justify a return on social marketing spending...The index now takes into account not only owned impressions — brand efforts and customer engagement on brand pages or accounts — but also earned impressions and consumer sentiment — any way a consumer interacts with a brand’s content, and how."


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BUFFALO WILD WINGS #OVERTIME FTW!


BUFFALO WILD WINGS #OVERTIME FTW!

Buffalo Wild Wings is already the Official Hangout of March Madness. Now, thanks to our popular "Unseen Force" campaign and the record number of overtimes in this year's NCAA tournament, the brand is on social media fire! And Business Insider is taking notice.

"...this year, Buffalo Wild Wings has lucked into something of an extra-time jackpot. Five games have already gone into overtime, with four of the tight contests coming in rapid succession Thursday night. The phenomenon led to a social media windfall for the sports bar and restaurant chain. According to the digital marketing firm Kontera, there were 6,000 tweets about Buffalo Wild Wings in a six-hour time span Thursday night, with 33% of them being positive, 62% neutral, and 5% negative."


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MERGERS AND (DATA) ACQUISITIONS


MERGERS AND (DATA) ACQUISITIONS

AdExchanger wanted to talk to an industry veteran about Dunnhumby's rumored acquisition of Sociomantic Labs for a story on shopper data, loyalty programs and the on- and offline implications for retail and CPG brands. They wanted someone with a strong digital background, whose agency understands the importance of capturing consumer data to make smart marketing decisions for brands. So, naturally, they came to our Krista Lang.

“We see CPG companies using offline buyer data, credit and loyalty card data to do a lot of lookalike modeling. Facebook is a huge part of that for us in using Datalogix, [Ensighten] Pulse and client CRM data to generate the most relevant message we can for the consumer.”


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What is content? Content is anything and everything. And content competes with everything. @AMAAtlanta

Nov 15 2016

WINNER! WINNER!


WINNER! WINNER!

Our American Standard Flush For Good campaign and our Southeast Toyota 2014 Corolla Unexpect Everything campaign won top honors at the 2014 Atlanta AMY Awards. American Standard's Flush For Good campaign was a winner in the Integrated Marketing Campaign - General Market B2C category, and Southeast Toyota's 2014 Corolla Unexpect Everything campaign was a winner in the Web & Interactive Marketing - Brand Awareness category.

And on the same day, we found out that the American Standard Flush For Good campaign is a 2014 North American Effie Award winner! We'll find out what color (gold, silver or bronze) on June 5. Goin' for gold!


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WHAT NOT TO WEAR: SXSW 2014


WHAT NOT TO WEAR: SXSW 2014

When we pitched the idea of a [wearable technology panel[(http://schedule.sxsw.com/2014/events/event_IAP23824) for SXSW Interactive 2014, we didn't expect Gilly Segal, our in-house Counsel on Advertising & Intellectual Property, to become part of a new age fashion show. But that's just what attendees got when fellow panelist [Alison Lewis[(https://twitter.com/switchGirl) debuted a new product - an LED-powered t-shirt - at the beginning of their session. That, and a whole lot of discussion about social, brand and legal implications.

"I get asked if we're in a post privacy world. My answer is no -- not yet. There's a real opportunity for the industry to think critically about the data we're collecting and to establish trust with the consumer. There are challenges when we have tech like google glass. How do you notify? From this distance its hard to tell whether anyone is filming me right now [with Google Glass]."


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This was such an amazing and humbling experience, @feedthechildren. We cannot wait to help out again! :)

Nov 30 2016

WE'RE GOING ON A PRECATION!


WE'RE GOING ON A PRECATION!

What’s that, you want to visit Costa Rica? But you have no idea where to start? We’ve got you covered with the goCostaRica iPad app, and NewsWatch TV will show you everything you need to know about it – including how to create and share your own Pre-cation video. (Ocean breeze and sand sold separately.)

“Through videos and interactive maps, the app allows you to explore more than 40 points of interest covering adventure, relaxation, wildlife and culture. You can also build your own customized Pre-cation videos that allow you to experience all the beauty Costa Rica has to offer, before you set foot in the country.”


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MEASURE HERE. AND HERE. AND HERE.


MEASURE HERE. AND HERE. AND HERE.

Channels, formats, platforms… Modern marketing is a massive web of brand touchpoints, which is why some companies are utilizing cross-platform attribution solutions. But what’s the best approach? How do you tie in mobile and offline for retail? And what are the barriers preventing mass adoption? eMarketer came to our Krista Lang to answer these questions and more for their report.

“’Clients are asking a lot of questions…they’re asking for ROI or return on ad spend.’

22squared’s Lang said the potential of using iBeacon technology at the point of sale is promising, particularly from an infrastructure standpoint. For example, she noted one current way of tying online and offline—printable coupons and mobile coupons—is a cumbersome process, particularly when it comes to training sales associates to accept mobile coupons. ‘We have a lot of clients whose conversion metric is printing coupons, which is hard to do with mobile. You’ll see many stores whose infrastructure doesn’t allow for the investment in training their sales associates to accept mobile coupons. It’s a point-of-sale operational issue many have.’”


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@tanyadua We saw your story on the #MannequinChallenge - and wanted to show you ours too! Check it out! https://t.co/YDlBgL4gKz

Nov 10 2016

BIG DATA, BIG ROI


BIG DATA, BIG ROI

We've all heard the term big data. But what is it, really? And where's the greatest value in it for marketers and brands? To answer this question, the Atlanta Business Chronicle came to our Richard Ward. The short version: we're storytellers. And to tell the right story for our clients' brands, we have to start with a big idea - a hypothesis - and then ask the right questions and define the right ROI.

"Richard Ward, president and CEO of 22squared Inc., finds the whole idea of big data a misnomer, and said the idea has been around for every generation of marketers over the last 100 years, but has just been redefined for each generation. He said it’s less about big data and more about the accelerated lifestyle of data, and the difference between having data captured in real time and trying to figure out what to do with that data rather than sifting through mountains of unrelated data. 'There is real responsibility that goes along with big data. The challenges to it are not only a cultural mind shift, but also an organization mind shift.'”


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TUMBLR + YAHOO! = AD OPPORTUNITY


TUMBLR + YAHOO! = AD OPPORTUNITY

When it comes to highly shareable, user-generated content, Tumblr is in the top tier. And with its acquisition by Yahoo!, it now has the potential to compete with other top platforms like Facebook and Twitter in the paid game. Adweek asked our Chris Tuff what this means for marketers and brands, and how we see it benefitting our clients.

"Toyota’s Southeast regional arm, with its agency 22squared, recently created a Tumblr page for the 2014 Corolla and reached out to influencers on the network to help spread the word. Chris Tuff, director of emerging media at 22squared, said that to reach the coveted Millennial demo 'you absolutely need to be on Tumblr.'”


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ALL ROADS LEAD TO COROLLA


ALL ROADS LEAD TO COROLLA

For Southeast Toyota's 2014 Corolla campaign, we wanted consumers to unexpect everything about the newly redesigned vehicle. So we launched a fully integrated digital campaign that targeted Millennials and included Facebook and Twitter content, partnerships with YouTube influencers, a virtual reality video arcade game called CorollaCade, and more. The entire campaign drove back to the Unexpect Everything Tumblr, which housed more than 300 pieces of Corolla creative assets.

"Laura Bosek, management supervisor at 22squared, tells Marketing Daily that the nature of campaign content reflects the audience's media consumption. 'Much of it is in small snippets, which is how Millennials like to consume media.' She says the 15 influencers, for example, will do much of their video content on platforms like Vine and Instagram. She adds that KPI's will include metrics around traffic to Toyota's research and vehicle configuration platforms. 'Awareness and engagement are two critical measurements.'"


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THERE'S AN APP FOR THAT


THERE'S AN APP FOR THAT

Actually, thanks to the brilliant minds who won our Mobilize - Developing Community hackathon and the equally talented designers and developers in our offices, there are two new apps for that. - As a result of our weekend-long 2012 Mobilize hackathon to create mobile technology solutions for Atlanta-based non-profits, Quality Care of Children now has All Georgia Kids, a free mobile app that allows families to search and compare more than 6,000 child care programs in Georgia. - Courtesy of the team here, our client the Costa Rica Tourism Board now has goCostaRica, a free iPad app that gives users the opportunity to explore Costa Rica through a selection of videos, photos and interactive maps that showcase the culture, nature, adventure and relaxation that await them in Costa Rica.


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GEORGIA = 22SQUARED


GEORGIA = 22SQUARED

According to Adweek, when it comes to advertising, we own Georgia. In their map of the top 50 ad agencies in the United States, shops were ranked by a combination of head count, notable clients, legacy and reputation. We'd argue it has a lot to do with great creative work and a culture of innovation, too.

"Every state has 'that agency.' The one you can't help but admire, or envy. The one where you'd like to work—or if you're lucky, where you do work. The one that's hard to beat. The one that critics moan is overrated. The one that, more often than not, just gets it right."


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Think creatively about how you're gathering your assets in real-time. @AMAAtlanta

Nov 15 2016

WHAT'S THE SECRET HANDSHAKE?


WHAT'S THE SECRET HANDSHAKE?

Our Matthew Drake recently participated in the TechCrunch Disrupt SF 2013 hackathon. We asked him what he learned, but we don't know the secret handshake, so he won't tell us. But you can see him give a demo of his hack, Secret Handshake, via his interview with PSFK. Secret Handsake uses Leap Motion technology and Clover's API to make paying for things virtually hands-free. High five-fist bump-turn it-explosion (translation: awesome job, Matt).

"So I came in, I started my transaction, got my cart full, I went to pay and then I've got credit card, cash and one of the last options is Secret Handshake. I hit that button, I identify myself and then I put in my hand pattern and it knows who I am. It'll debit your account and then you're done."


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WE BREAK IT, THEY BUY IT


WE BREAK IT, THEY BUY IT

We don't just make news(-worthy work). Sometimes, we break news. In this case, our Chris Gleason helped TechCrunch's Ingrid Lunden and the Atlanta Business Chronicle's Urvaksh Karkaria break the story about Adobe's acquisition of Search Discovery's Satellite. He also talked to them about the likely reason for the partnership and what it means for brands, marketers and Adobe competitors like Google.

“It’s not always easy for big companies to move quickly. Adobe is trying to create an end-to-end solution for marketers to manage, track, test and optimize their sites. Having a user-friendly and flexible tag management solution is another step in that direction for Adobe.”

Read the Atlanta Business Chronicle story here.


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Financial confidence is contagious! Congrats @SunTrust on reaching this milestone! #onUp #client

Jan 18 2017

PRIVATE EYES *CLAP CLAP* ARE WATCHING YOU


PRIVATE EYES *CLAP CLAP* ARE WATCHING YOU

Ethics and advertising, they go together like peanut butter and jelly...right? To answer this question as it applies to word-of-mouth marketing and content creation, WOMMA turned to our Kyle Lebet. His digital media expert opinion? It's a fine line, we just have to walk on the right digital, social and search side of it.

"For brands and marketers, maintaining a strong ethical POV on content creation is crucial; if we don’t, someone will do it for us, as we’re seeing with government and browser stances in the cookie targeting space. Upholding strict ethical standards and producing award-winning work are not mutually exclusive."


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ATL'S ADVERTISING WINNING STREAK


ATL'S ADVERTISING WINNING STREAK

If the National ADDY Awards and the North American Effie Awards are any indication, Atlanta is on an advertising winning streak. And the Atlanta Business Chronicle is taking note. They asked our Richard Ward what gives us the edge and how we brought home for our Costa Rica Tourism Board and Tampa Bay Lightning clients.

"First, there’s the quality of the ideas, and second, we’re surrounded by an infrastructure that’s intimate enough to execute those ideas quickly and seamlessly…What we’ve done is built all these disciplines — digital production, digital media, digital creative, social media, TV creative, traditional media planning and buying, strategic planning and performance analytics — under one roof.’’


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WOMM STORYTIME WITH OUR @ATLDIVO


WOMM STORYTIME WITH OUR @ATLDIVO

Crafting a brand story and creating engaging content to tell it are two of the biggest challenges for marketers today. To discuss how brands and agencies can do both and drive word-of-mouth, WOMMA invited our Paul Eulette to host a virtual discussion on the topic via the #WOMMAChat hashtag.

“@ATLdivo: #BrandJournalism provides reputable content around a brand’s industry, showing its expertise and authority #WOMMAchat”


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SOCIAL INNOVATION VIA BURRITO SNAPCHATS?


SOCIAL INNOVATION VIA BURRITO SNAPCHATS?

Snapchats of burritos are in and five-year plans are out. Just ask Taco Bell. So how can new and existing platforms best feed your brand that beefy, crunchy success? For words of social wisdom, iMedia again summoned our Yuna Park. Read the first two posts in her three-part series with practical tips for marketers to pursue social and digital innovation here and here.

“Innovation is often a lofty goal for brands and agencies, but the steps to help you become more socially and digitally savvy don’t necessarily have to be. Position yourself for success by being efficient with your time, finding the right tools to help you get there and not being afraid to play with fire.”


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BROADCASTING LIVE FROM ITUNES RADIO


BROADCASTING LIVE FROM ITUNES RADIO

At its annual Worldwide Developers Conference (WWDC) this week, Apple announced the arrival of iTunes Radio. So, naturally, Ad Age’s John McDermott chose our resident iOS addict David Reeves for the man-on-the-San-Francisco-street skinny on Apple’s entrance into the realm of digital music streaming, their freemium model for consumers and their appeal to marketers through iAd.

“Pandora and Spotify probably don't have the location component, and they don't have access to other apps on my device. That's another level of context Apple can access that others can't.”


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Does your content EARN the attention of consumers? @AMAAtlanta

Nov 15 2016

IFTTT: RECIPE FOR BRAND DISASTER?


IFTTT: RECIPE FOR BRAND DISASTER?

A dash of “if” and a touch of “then” is all that IFTTT requires to conjure up a recipe that allows both consumers and brands to automate their digital actions and make connecting across the Web easier. But this simple recipe may not bake the consumer-friendly, WOM-driving cake that brands are hoping for. WOMMA turned to our Ryan Simmons to get the scoop on this low-action recipe.

“IFTTT is a great tool for personal moderation of Internet content, but an over-saturation of marketing content stemming from IFTTT recipes could lead to the online equivalent of junk mail, potentially turning consumers away from brands on highly engaging social platforms and decreasing WOMM.”


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LONG LIVE FACEBOOK!


LONG LIVE FACEBOOK!

Snapchat, Path, Twitter, Instagram, Vine…with the social media forest growing at such a rapid pace, how will Facebook compete? iMedia asked our Chris Tuff for the answer, and he delivered with 10 ways that Facebook is developing to make marketers happier. Learn how the 800-lb. social gorilla is adapting to thrive.

“I think it’s going to be really fun to watch also these younger guys – the Snapchats and the Twitters of the world – to see where also the plays are there for brands. But Facebook is going to continue to be that 800-lb. gorilla.”


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@richardward22sq shares his thoughts about our industry's biggest challenges with the 4As. Check it out here! https://t.co/CmVJkkDLbB

Nov 14 2016

THE GOLDEN TOUCH: AN EFFIE AWARDS TALE


THE GOLDEN TOUCH: AN EFFIE AWARDS TALE

Once upon a time in 2009, an agency named 22squared was awarded a Silver North American Effie Award in the Financial Services category for its Futureself campaign for Lincoln Financial Group.

Just three years later, in 2012, that same agency went back to New York City and received a Silver Effie Award in the Restaurants category for its Buffalo Wild Wings Flavor Fanatics campaign. Then in 2013, 22squared had its winningest Effie Awards ever, bringing home a Bronze Effie Award in the Entertainment & Sporting Events category for Tampa Bay Lightning's Be The Thunder campaign and a Gold Effie in the Travel, Tourism & Destination category for Costa Rica's Million Dollar Gift of Happiness campaign.

But that wasn't all: the Costa Rica campaign was also a Grand Effie Award contender and the agency was named #3 Most Effective Independent Advertising Agency in North America. And they lived happily ever after, enjoying champagne toasts until the 2014 Effie Awards, when they brought home more Gold, Grand Effie and Effie Effectiveness Index honors. The End.


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RT @feedthechildren: Check out these world changers! Thanks @22squared for building so many backpacks to help kids in Georgia!! https://t.c

Nov 30 2016

SOCIAL, DIGITAL, MOBILE...APP MADNESS!


SOCIAL, DIGITAL, MOBILE...APP MADNESS!

So many apps, so little time. So, how do you know what's out there and what's worth downloading? To answer that question, iMedia tapped our Yuna Park. And part of the answer? Playtime. That's the kind of advice we like.

"Identify networks both online and offline where you can share exciting discoveries with others. Pass around your phone or pull up the site on your desktop. Don’t just chat about it - do it together."


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The pace of change is increasing everyday. @AMAAtlanta

Nov 15 2016

FACEBOOK & WAZE: NEW MARKETING BFFS


FACEBOOK & WAZE: NEW MARKETING BFFS

After TechCrunch broke the news that confirmed Facebook's acquisition of crowdsourced traffic and navigation mobile app Waze, Adweek's Tim Peterson came straight to our Chris Tuff for the skinny on how this partnership will impact brands and marketers. The highlights: Facebook's improving mobile and local marketing efforts, and the data pool just got bigger.

"This move would allow Facebook to have a touch point across a user's entire mobile experience," Tuff said.


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OUR "ANTHEM" TO COSTA RICA


OUR "ANTHEM" TO COSTA RICA

It's no secret, we're Costa Rica's #1 fan. But when we saw director Patrick Pierson's "Get Living" video, we realized we might have some competition. So we enlisted him and a 10-person crew, they shot 70 hours of footage over 28 days in 33 locations in Costa Rica, and we added in M83's "Outro." The result was "Anthem," an authentic, first-person film interpretation of the country, the people and their Pura Vida spirit that serves as a fitting follow-up to our 2013 North American Gold Effie Award-winning Million Dollar Gift of Happiness campaign. AgencySpy's Jordan Teicher agrees.

"In the travel ad arms race, Costa Rica is destroying those clumsy Ocean City commercials with the lifeguard who has frosted hair. Slow-motion frogs beat inserts of standard beaches every time."


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FROM SOCIAL MEDIA HABITS TO BEST PRACTICES


FROM SOCIAL MEDIA HABITS TO BEST PRACTICES

Social media success involves art and science. And following George Takei for non-"Star Trek" reasons. And downloading lots of apps to your smartphone. And doing the #chickendance. For pro tips on how to turn social media habits into best practices for brands and marketers, iMedia turned to our Yuna Park.

"Studies and surveys provide us with comprehensive data on the social media consumption habits of our brands’ targets, but our learning doesn’t have to stop there. Surround yourself in the media that surrounds your target."


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WOM RULES! AND THERE ARE RULES.


WOM RULES! AND THERE ARE RULES.

All publicity is good publicity...or is it? To find out how brands can earn positive word-of-mouth in the social space, WOMMA asked our Kristy Woolbright for her top six best practices. To start, be consistent and remember that quality is important in-store and online.

"Having a social presence isn’t a guarantee that fans will talk. But if you invest in your community and focus on providing value and excellent service, they’ll have something to talk about."


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Using 1st-party data can really help you dive into consumer trends. @AMAAtlanta

Nov 15 2016

SOCIAL WOM-INATION


SOCIAL WOM-INATION

In advance of his presentation next month at their annual WOMM-U national conference, WOMMA interviewed our Chris Tuff for their All Things WOMM blog. Using client Southeast Toyota as an example, he'll drop knowledge bombs on how they were able to launch a scalable local solution that served both the needs of the brand and their dealerships, and ultimately drove WOM at a local level. Our minds are blown already.


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CREATIVITY, ONE "AHA!" MOMENT AT A TIME


CREATIVITY, ONE "AHA!" MOMENT AT A TIME

Where do great ideas come from? Is there a Big Idea Tree, or maybe an Inspiration Station we can visit? That's what The Wall Street Journal's Sue Shellenbarger asked our John Stapleton. And one of the big ideas he told her about was the EnviroMixer iPad app we created for the Costa Rica Tourism Board's Million Dollar Gift of Happiness campaign. Now where's that howler monkey...maybe he knows the way to the Big Idea Tree.


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SXSW 2013: THE PUNK ROCK EDITION


SXSW 2013: THE PUNK ROCK EDITION

We all brought learnings back from our six days at SXSW Interactive 2013. For WOMMA's All Things WOMM blog, our David Yeend focused on Deeplocal CEO Nathan Martin's session and how a punk rock approach can make you a better leader and build WOM for your clients' brands. Rock on, David. Rock on.


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#OMG #FACEBOOK #HASHTAG #INTEGRATION


#OMG #FACEBOOK #HASHTAG #INTEGRATION

After The Wall Street Journal broke the news that Facebook was incorporating the hashtag into their platform, Adweek came knocking to see what our Chris Tuff had to say about its implications for marketers and brands. The verdict? More opportunities for advertisers and increased #WOM and #PTAT for brands.

"That 'allows the hashtag to play out on all channels and become a bigger part of all advertising—OOH, print, TV, etc.—which will encourage more consumer conversation around brands,' Tuff said, adding that hashtags could boost brands' use of Facebook's People Talk About This metrics by easing the reliance on post-tagging."


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SOCIAL MEDIA: ALL HANDS ON DECK


SOCIAL MEDIA: ALL HANDS ON DECK

Adweek has a crush on our Chris Tuff. They keep calling him, he keeps answering, and we like it. In their third 22squared story published this week, Chris weighs in on the way marketers are being forced to interact manually with new mobile apps like Vine and Instagram. The newest apps have yet to build compatible publishing dashboards, so brand marketers are more hands-on than ever...right, Chris?

"Brands need to be acting more and more like people," Tuff said. "What better way to do that than to force them to use the same mobile experience [as regular users]."


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