Account Executive

Account Management| Atlanta, Georgia, United States


Department: Account Management

Reports to: Account Supervisors

 

Position SUMMARY

The Account Executive (AE) is responsible for leading small to medium size jobs for the assigned client and/or project. The position requires good communication skills and attention to detail, along with the ability to learn from the integrated team what constitutes smart strategy and good work.  AEs should have a solid understanding of basic marketing tactics and the way an agency works.  They should demonstrate a desire to understand their clients’ business and the agency profitability model.

 

Duties and Responsibilities

  • Responsible for mastering basic agency processes, developing positive client relationships and developing strong relationships with the integrated team
  • Responsible for sharing relevant industry and competitive updates
  • Lead internal communication and collaboration across departments:
    •              Setting expectations for each team member and output of project
    •              Establishing clear deliverables and timelines to ensure team alignment
    •              Keeping Campaign Management informed on project process and details
  • Manage up to Supervisors to keep leadership informed on important client and internal team updates
  • Demonstrate the ability to understand the client’s business to evaluate work based on strategy and objectives.
  • Earn and maintain a positive relationship with junior members of the client team to further agency partnership and execute tactical work.
  • Develop ability to think critically in the development of new work in order to prepare for client feedback or technical roadblocks.
  • Master basics of agency and client processes within day-to-day workflow.
  • Act as financial stewards by managing media, production, out of scope project and service fee budgets and billing.
  • Support team in execution and strategy of integrated creative campaigns across all touch points, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP
  • Serve as role model and teacher to AAEs

 

Required Experience, Education,
Demonstrated Skills, and Abilities

o    Bachelor’s Degree (BA or BS) required

o    Strong verbal and written communication skills

o    Ability to effectively collaborate with different people and work styles

o    Experience executing administrative and tactical account work and ability to mentor AAEs in performing those duties

o    2-3 years experience in advertising, marketing or related field

o    Experience leading tactical projects including promotional or routine monthly campaigns

o    Demonstrated success managing projects, schedules and client deadlines

o    Working knowledge of agency departments’ capabilities and processes (social, media planning and buying, analytics, etc)

o    Basic presentation skills

o    Proficient in Microsoft Office Suite and/or iWork

o    Ability to learn project management and reporting tools

 

Physical Requirements

-          Sitting

-          Talking

-          Hearing

-          Keyboarding

-          Color Vision

-          Regular and reliable attendance

-          English and Grammar Usage Skills

-          Reading/Interpreting Instructions

 

Profile of ideal candidate

  • Solutions-oriented attitude when challenges arise
  • Self-starter with proactive approach to tasks and projects
  • Demonstrates a willing attitude, respect for others and the ability to work independently or as part of a collaborative team
  • Concerned with the development of personal expertise and overall success of the agency
  • Ability to operate in a dynamic environment
  • Demonstrated consistency in values, principles, and work ethic