Media Director

Media Planning|Atlanta, GA, United States


DEPARTMENT: Media 
REPORTS TO: Director of Media Planning

RESPONSIBILITIES

  • Works collaboratively across departments (brand and content strategy, broadcast buying, creative departments, analytics, etc.) to develop the strategic design for innovative media plans
  • Manages the process of development, negotiation, implementation, tracking, reporting and optimization of all media plans for assigned accounts
  • Maintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goals
  • Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.
  • Anticipates & addresses client challenges across multiple client engagements. Main liaison & consultant to client on media matters.
  • Solicits new industry concepts and tools that will help grow and enhance client’s business
  • Works on new business as a part of an integrated team
  • Collaborates cross-office with other Media Directors and team/agency leaders on departmental and agency initiatives
  • Work with Director of Media Planning on financial aspects of the account budget, staffing, projections, etc. for assigned team
  • Inspires team as a servant leader always advocating new ways to solve problems
  • Creates a positive working environment and fosters a team approach
  • Responsible for training, managing, motivating, growing & evaluating team-members

QUALIFICATIONS

  • BA/BS in Advertising, Marketing, Communications, or related field
  • 10+ years of media planning experience in an agency setting; integrated agency a plus
  • Experience with all media traditional media channels - TV, Radio, Print, and Digital
  • Proven management and leadership skills and experience managing a team of supervisors, planners and assistants
  • Extensive client contact experience