Creative Director, Content/Art

Creative & Design| Atlanta, Georgia, United States


DEPARTMENT: Creative Services

REPORTS TO: Group Creative Director

OVERVIEW

The Creative Director, Content helps transform great ideas into effective, engaging, award-winning creative for the content and social space. You are a maker at heart and dedicated to craft. You collaborate daily with your group creative director, strategy, technology, production, media and account management to ensure that projects are running smoothly and the creative vision is realized. You wow our clients with your unique and engaging presentation style. You are responsible for oversight on accounts and large projects as required. You must have a deep understanding of different social channels, how to express an idea in different forms and media types, and the ability to articulate your ideas clearly and simply to senior creatives, team members and our clients. You mentor younger talent and challenge them to grow and learn the processes of being a successful award-winning creative.

RESPONSIBILITIES

  • Champion the Creative Vision and bring it to life as great content.
  • Have a keen understanding of best-in-class creative content.
  • Communicate effectively in visual, written and interactive formats.
  • Diffuse problems and offer sound, strategic solutions on behalf of 22squared and our clients.
  • Responsible for sound, strategic thinking for integrated campaign work.
  • Display infectious curiosity, at all times.
  • Obsessed with current trends and the latest advances in the technological space.
  • Consistently tell engaging stories, no matter what the channel.
  • Manage client relationships during projects.
  • Contribute to the new business activities of the agency.
  • Strong presence with clients and within the advertising community.
  • Interest in, and insight into, the creatives working underneath you in order that you may inspire and motivate them in proper ways.
  • Provide leadership and direction to team members as they create concepts and execute solutions for clients.
  • Regular check-ins with direct reports on status of their projects.
  • Conduct monthly one-on-ones with direct reports.
  • Conduct annual appraisals with direct reports to review performance and discuss goals for the coming year.
  • Follow agency and department protocols.
  • Adhere to 22squared policies regarding licensing of images, videos, music and fonts. 

QUALIFICATIONS

  • Education from a Design or Graphics Arts school for BA/BS in Advertising, Marketing, Arts, English, Creative Writing, Journalism for Mass Communication preferred.
  • A versatile portfolio that includes award-winning work in social, digital, tv, print, out of home and events preferred.
  • 5+ years of advertising agency experience preferred.
  • Experience managing at least one creative team is a plus.
  • Recognized expertise in the industry’s top award shows preferred.
  • Robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies.
  • Successful experiences working with, and presenting to, clients.
  • Understanding of client motivations that encourages them to buy great work.
  • Mastery of craft and respect for creative excellence.
  • Ability to coordinate with project management to allocate creative resources.
  • Skilled in critique and constructive criticism and ability to manage and supervise both art and copy.
  • Accountability and self-development.
  • Mac OS experience preferred.
  • Excellent computer skills in relevant art and design software packages.
  • Position requires local and overnight travel (up to 20 to 30% of the time).