Analytics Director

Analytics & CRM| Atlanta, Georgia, United States


OVERVIEW
We are seeking an Analytics Director within the Analytics team. The role will primarily focus on supporting an automotive client.

 RESPONSIBILITIES

 Client:

  • Understand client challenges and business objectives and lead the development and activation of measurement strategy/plans with a focus on understanding the consumer journey and the path to conversion.
  • Work collaboratively with teams across departments (primarily account management, and media, and creative), and with vendors, to execute timely structured reporting, analysis and delivery of actionable insights and recommendations to measure and optimize omni-channel marketing campaigns.
  • Responsible for leading a team of analysts to work with internal teams and clients to measure and analyze performance of both media (online and offline), website using a variety of methodologies and approaches.
  • Responsible for confidently presenting measurement concepts, campaign results etc. to C and executive-level clients.
  • Identify opportunities to enhance the use of marketing technology platforms for both analysis and marketing activation.
  • Responsible for working with attribution and marketing mix modeling vendors to validate insights and provide recommendations on how to best activate recommendations to optimize marketing performance.
  • Work with Ad Operations and Tagging teams to ensure all campaigns and marketing initiatives have comprehensive tagging instructions and documentation.
  • Work with Account Management to identify opportunities to incorporate analytics as part of core services provided to clients.

 

Team Management:

  • Mentor and manage a team of analysts to ensure they are given the support and guidance needed to be successful.
  • Responsible for setting performance expectations and aligning training needs to grow and develop direct reports
  • Ensures direct reports have clear and actionable development plans.
  • Identify training opportunities for the team.

 

General:

  • Responsible for working with Data Management, Tagging, and Data Science experts to identify and activate advanced analytics projects.
  • Development of best practices of analytics principles across 22squared.
  • Participate in new business opportunities as needed.
  • Act as practice leader to identify and apply future trends within digital, media and business measurement.

 

 

 

 

 

QUALIFICATIONS

 

Mandatory:

  • Bachelor’s Degree in Statistics, Decision Sciences, Marketing, Economics or related field (Engineering, Mathematics)
  • 10+ years of relevant experience
  • Experience working at a digital agency or in a digital-focused role
  • Experience working directly with clients to lead measurement and analysis strategy.
  • Experience measuring omni-channel or multi-channel campaigns.
  • Experience with Adobe marketing technology stack, specifically Analytics products including Analytics, Tag Manager and Target
  • Experience with business intelligence and visualization platforms such as Tableau.
  • Experience working with media technology platforms such as a Data Management Platform (DMP such as BlueKai, Krux (Salesforce)
  • Experience in extracting insights from large databases, translating market research into actionable solutions and presenting findings and recommendations to clients.
  • Experience working with multi-touch attribution and marketing mix modeling vendors (I.e. Visual IQ, Marketing Evolution, Marketshare)
  • Demonstrated ability to analyze and synthesize data
  • Exceptional time management skills
  • High intellectual curiosity and creativity 
  • Self-directed and self-motivated
  • Exceptional communications skills, both oral and written
  • Ability to manage multiple priorities at once and shift priorities seamlessly
  • Outstanding organizational skills and attention to detail
  • Flexibility and adaptability as projects and priorities evolve
  • Passion for the digital space
  • Strong qualitative research experience
  • Proficiency with MS Office (Word, Excel, PowerPoint) and Google Suite (Google Sheets).
  • Positive, eager-to-learn attitude

 

Nice to Have:

 

  • Experience working with automotive clients (tier 1, 2 or 3).
  • Ability to translate results from advanced statistical procedures such as regression, ANCOVA, cluster analysis, machine learning into meaningful business insights
  • Experience using analytical software packages such as SAS, SQL and R for analytical applications
  • Experience working with CRM platforms such as Salesforce.