Media Planner

Media Planning| Tampa, Florida, United States


Overview

The Media Planner will help to develop, execute and manage strategic paid media campaigns for an existing client. This individual will identify ways to connect client briefs and business objectives with targeted media tactics that deliver on campaign goals and designated KPIs. The role also requires media activation, campaign analysis, client billing support and budget stewardship. This individual must possess strong attention to detail and will be proactive at cultivating research to aid in the delivery of innovative work to drive the clients business forward.

Reports to the Media Supervisor

Duties and Responsibilities
  • Confers with senior media team members, Content Strategy, Client Leadership and/or clients to plan and execute media objectives and strategies for advertising campaigns. 
  • They will immerse themselves in all aspects of planning paid media campaigns with a strong background in TV, digital and social media preferred.
  • Leverage first and third party data to develop audience first strategies and approaches to most effectively reach and engage with target consumers.
  • Leads the development of RFPs, issuance to media partners and the evaluation of proposals for client consideration.
  • Manages internal approvals of media buys and campaigns, leads the implementation of campaign assets and manages timelines for key client deliverables.
  • Maintains and archives media plans, client briefs, insertion orders and measurement plans and reporting.
  • Utilizes syndicated research tools to inform campaign development and support tactical recommendations.
Qualifications:
  • Minimum of 2-3 years of media planning experience.
  • Bachelor degree, preferably in advertising, marketing or related program.
  • Ability to analyze complex data and translate into actionable insights to apply to client business strategies, including the assessment of marketing KPIs.
  • Assist with authoring of quarterly competitive reports/analysis.
  • Well versed in traditional and digital media, has a strong understanding of interactive marketing concepts, and understands how content is best supported through media and the strengths of each platform.
  • Has experience with Facebook ad manager and third party ad serving tools (Flashtalking, preferred).
  • Strong math and analytical skills.
  • Works well in a team environment and is an effective collaborator.
  • Experience using Microsoft Excel or Google Sheets and PowerPoint or Google Slides.
  • Working knowledge of media tools including comScore, MRI/Simmons, MediaTools, MediaOcean/Prisma, Kantar (including SRDS), Nielsen AdIntel, IMS tools.