Search Coordinator

Media Planning|Tampa, FL, United States


RESPONSIBILITIES
  • Provide complete management of Paid Search campaigns against defined success metrics
  • Responsible for planning, developing keyword lists and text creative, implementation, optimization, testing and performance analysis
  • Provide thorough analysis of online marketing channels via third party reporting tools
  • Limited direct client contact, handling general requests and providing channel guidance
  • Experience of set up and management of Search Engine Marketing campaigns
  • Google AdWords certification and Yahoo/Bing certification
  • Complete knowledge of the Internet, MS Word, Excel, PowerPoint and Outlook required
  • Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required
  • Support Search Manager and Associate Search Director in day to day tasks to continuously optimize the account
QUALIFICATIONS
  • Bachelor’s degree in marketing, advertising, mathematics, statistics, economics or similar analytical field 
  • Exceptional knowledge of Microsoft Excel (i.e. Pivot tables & VLOOKUP)
  • Strong interest in digital media and search marketing
  • Strong interest in working with large amount of data (mining & analysis)
  • Must be self-starter/self-motivated person
  • Strong attention to analytical & numerical detail
  • Excellent math/analytical skill
  • Accurate and timely reporting of billable and non-billable time
  • Google AdWords Certifcation and Yahoo/Bing Certification preferred
  • At least 1 year of Search Engine Marketing experience preferred