Media Director

Media Planning| Atlanta, Georgia, United States


RESPONSIBILITIES

  • Works collaboratively across departments (analytics, broadcast buying brand strategy, communications planning, broadcast buying, creative departments, etc.) to develop the strategic design for innovative media plans
  • Manages the process of development, negotiation, implementation, tracking, reporting and optimization of all media plans for assigned accounts
  • Development and Adherence to process and QA for high volume business
  • Maintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goals
  • Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables such as sales, leads, dealer opportunities, lift in measurable brand attributes, awareness, advocacy, etc.
  • Anticipates & addresses client challenges across multiple client engagements. Liaison & consultant to client on media matters.
  • Solicits new industry concepts and tools that will help grow and enhance client’s business especially as it relates to TV and the Future of TV
  • May work on new business as a part of an integrated team
  • Collaborates cross-office with other Media Directors and team/agency leaders on departmental and agency initiatives
  • Work with Group Media Director of account on financial aspects of the account budget, staffing, projections, etc. for assigned team
  • Inspires team as a servant leader always advocating new ways to solve problems
  • Creates a positive working environment and fosters a team approach
  • Responsible for training, managing, motivating, growing & evaluating team-members

QUALIFICATIONS

  • BA/BS in Advertising, Marketing, Communications, or related field
  • 10+ years of media planning experience in an agency setting; integrated agency a plus
  • Experience with all media channels - TV, Radio, Print, and Digital - Social, Display, Search
  • Strong history of local TV planning expertise and knowledge
  • Proven management and leadership skills and experience managing a team of supervisors, planners and assistants
  • Proven skill in developing strong planners on team underneath and fostering an environment of coaching vs. dictating
  • Extensive client contact experience
  • Strong communication and presentation skills (development and oratory)