Account Executive

Account Management|Tampa, FL, United States


OVERVIEW

The Account Executive (AE) is responsible for leading small to medium size jobs for the assigned client, predominantly for Digital and/or CRM-related projects. The position requires good communication skills and attention to detail, along with the ability to learn from the integrated team what constitutes smart strategy and good work. Candidates should have a solid understanding of basic marketing tactics, familiarity with the digital ecosystem, and the way an agency works. They should demonstrate a desire to understand their clients’ business and the agency profitability model.

RESPONSIBILITIES

 Responsible for mastering basic agency processes, developing positive client relationships and developing strong relationships with the integrated team

 Responsible for managing campaigns from planning to reporting phases

 Responsible for sharing relevant industry and competitive updates

 Lead internal communication and collaboration across departments

 Setting expectations for each team member at output of project

 Establishing clear deliverables and timelines to ensure team alignment

 Keeping Project Management informed on project process and details

 Manage up to Supervisors to keep leadership informed on important client and internal team updates 

 Demonstrate the ability to understand the client’s business to evaluate work based on strategy and objectives.

 Earn and maintain a positive relationship with junior members of the client team to further agency partnership and execute tactical work. 

 Develop ability to think critically in the development of new work in order to prepare for client feedback or technical roadblocks. 

 Master basics of agency and client processes within day-to- day workflow. 

 Act as financial stewards by managing media, production, out of scope project and service fee budgets and billing.

 Support team in execution and strategy of integrated creative campaigns across all touch points, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP

 Serve as role model and teacher to AAEs

QUALIFICATIONS

 Bachelor’s Degree (BA or BS) required

 2-3 years experience in advertising, marketing or related field

 Functional knowledge of digital ecosystem, web analytics, and CRM

 Strong verbal and written communication skills

 High technical attention to detail

 Ability to effectively collaborate with different people and work styles

 Experience executing administrative and tactical account work and ability to mentor AAEs in performing those duties

 Experience leading tactical projects including promotional or routine monthly campaigns

 Demonstrated success managing projects, schedules and client deadlines

 Working knowledge of agency departments’ capabilities and processes (social, media planning and buying, analytics, etc)

 Basic presentation skills 

 Proficient in Microsoft Office Suite and/or iWork 

 Ability to learn project management and reporting tools