Marketing Analyst

Analytics & CRM| Atlanta, Georgia, United States


TITLE: Marketing Analyst

DEPARTMENT: Analytics
REPORTS TO: Director of Analytics

OVERVIEW

22squared is seeking a data-driven Marketing Analyst to lead strategic business planning, marketing campaign success and financial stewardship for a measurement-driven financial services client. Candidates should possess strong analytical and data manipulation skills, as well as demonstrate proven success in managing digital-centric integrated campaigns against conversion goals. The Analyst prepares documents including social media listening reports, client media performance, pacing and profitability.  The Analyst will communicate regularly with the Analytics leadership team and Group Account Management team on client deliverables, general account health, resource requirements and business opportunities.

RESPONSIBILITIES: 

  • Supports the analysis including generating reports that track the performance of campaigns and product launches, as well as conducting competitive analysis and research on best practices and market trends
  • Work collaboratively with team, across departments (primarily account management and media), and with vendors, to execute timely structured analysis and deliver actionable insights and recommendations to measure and optimize marketing campaigns
  • Provide support for the marketing campaign test and measurement design, promotional tracking, and post campaign analysis, business insights, and recommended actions across all marketing channels both online and offline
  • Monitor external services and studies to update teams on new strategies, tools and methodologies for usability and analytics tracking or reporting
  • Perform data cleansing
  • Develops weekly and monthly reporting and analysis on social media analytics, including spend actualization and dashboard / database validation, visualizations, insights creation and client presentations
  • Support ad hoc work and long-term project work: annual plans, quarterly business reporting and insights, user level analyses, etc.
  • Attends and may participate in client presentations
  • Create a positive work environment and foster a team approach

 

QUALIFICATIONS:

  • Knowledge and some experience with technology or methodologies based on subject matter experience against at least one of the following areas: digital, social media or research.
  • Exceptional time management skills
  • Strong communications skills, both oral and written
  • High intellectual curiosity and creativity
  • Demonstrated ability to analyze and synthesize data
  • Self-directed and self-motivated
  • Passion for the digital space
  • Strong quantitative capabilities and research skills
  • Outstanding organizational skills and attention to detail
  • Ability to manage multiple priorities at once and shift priorities seamlessly
  • Positive, eager-to-learn attitude
  • Knowledge and some experience measuring and analyzing data against one of the following areas: digital, social, media, research.
  • Proficiency with MS Office (Word, Excel, PowerPoint, Outlook)
  • Bachelor’s Degree in Statistics, Decision Sciences, Marketing, Economics or related field (Engineering, Mathematics)