Account Executive

Account Management|Tampa, FL, United States


OVERVIEW

The Account Executive (AE) is responsible for leading small to medium size jobs for the assigned client and/or project. The position requires good communication skills and attention to detail, along with the ability to learn from the integrated team what constitutes smart strategy and good work. AEs should have a solid understanding of basic marketing tactics and the way an agency works. They should demonstrate a desire to understand their clients’ business and the agency profitability model.

 

RESPONSIBILITIES

Responsible for mastering basic agency processes, developing positive client relationships and developing strong relationships with the integrated team

Able to proactively and efficiently manage workload, especially as it relates to critical client deadlines and large volume of projects/jobs.

Responsible for sharing relevant industry and competitive updates

Lead internal communication and collaboration across departments

Setting expectations for each team member and output of project

Establishing clear deliverables and timelines to ensure team alignment

Keeping Project Management informed on project process and details

Manage up to Supervisors to keep leadership informed on important client and internal team updates

Demonstrate the ability to understand the client’s business to evaluate work based on strategy and objectives.

Earn and maintain a positive relationship with junior members of the client team to further agency partnership and execute tactical work.

Develop ability to think critically in the development of new work in order to prepare for client feedback or technical roadblocks.

Master basics of agency and client processes within day-to-day workflow.

Act as financial stewards by managing media, production, out of scope project and service fee budgets and billing.

Support team in execution and strategy of integrated creative campaigns across all touch points, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP

Serve as role model and teacher to AAEs

 

QUALIFICATIONS

Bachelor’s Degree (BA or BS) required

Strong verbal and written communication skills

Strong attention to detail

Ability to effectively collaborate with different people and work styles

Experience executing administrative and tactical account work and ability to mentor AAEs in performing those duties

2-3 years experience in advertising, marketing or related field

Experience leading tactical projects including promotional or routine monthly campaigns

Demonstrated success managing projects, schedules and client deadlines

Working knowledge of agency departments’ capabilities and processes (social, media planning and buying, analytics, etc)

Basic presentation skills

Proficient in Microsoft Office Suite and/or iWork

Ability to learn project management and reporting tools