Senior Ad Operations Specialist

Media Planning| Tampa, Florida, United States

Job Description:

The Senior Ad Operations Specialist provides support and ensures timely and accurate completion of digital advertising campaign deliverables. This position plays a central role with various key stakeholders (client, media team, production, account service team and analytics team) in media campaign execution, quality assurance and results reporting ensuring all stakeholders' needs are met.

This role will be responsible for the correct launch of digital advertising campaigns across display, programmatic, video, paid social, paid search and connected TV. Working closely with Media, Analytics, Account Management and Creative/Production departments, the ideal candidate will have a deep understanding of ad operations and digital technologies related to the execution and measurement of multi-channel digital marketing efforts. 

A passion for problem solving within the technical environment and the ability to communicate with non-technical teams is highly desired. This individual must successfully multi-task and manage multiple timelines with minimal supervision. He/She must have an obsession with attention to detail and a proven ability to solve problems. He/She displays clear communication and acts proactively, both with creative launches/refreshes as well as creative that needs troubleshooting. He/She should also bring thinking and opportunities to innovate in this space. As a technical resource for the Tampa team, he/she works to deliver flawless digital campaign ad operations and plays an active role in guiding the team in the use of new marketing technology products and processes.

Core Responsibilities:

  • Supports the agency’s media campaigns through traffic management that includes setup and implementation, testing, deployment, delivery, and optimization of ad campaigns between direct publishers, networks, and platforms
  • Manages the complete trafficking lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc
  • Utilize agency’s ad serving technology for ad trafficking duties
  • Educate team members from other disciplines on best practices for AdOps
  • Provide technical support for external media partners, creative partners, and engineering teams to help troubleshoot problem creative and tracking issues
  • Assist the agency’s internal team with troubleshooting issues with deployment related to platforms or creative
  • Charged with providing data to appropriate team members for regular campaign reporting throughout the life and at the end of the campaign
  • Works closely other members of the Advertising Operations Team to communicate digital campaign fulfillment needs
  • Partners with internal media, analytics and production teams to ensure campaign delivery
  • Works with Advertising Operations team to develop and refine SOPs, documentation and training materials
  • Serves as a critical backup for other members of the Digital Advertising Operations team
  • Works with Advertising Operations team to provide campaign tagging structure for publisher pixels, tag management systems, DMPs, DSPs, attribution partners, et. al.
  • Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaign
  • Prepare and train for certification programs
  • Proactively seeks new online advertising knowledge, keep current with interactive media trends
  • Completes assigned tasks within designated timelines
  • Owns campaign QA from start to finish

Job Requirements:

  • Online publishing and/or technical support experience
  • 5-7 years experience with online advertising in an operations capacity
  • Experience managing direct reports
  • Expert level knowledge with third party ad servers, such as DCM, Flashtalking, Sizmek, etc.
  • Expert level knowledge with Brand Safety publishers such as IAS, MOAT and DoubleVerify
  • Very familiar knowledge of programmatic media platforms, such as Adobe AMO, DoubleClick Bid Manager, etc.
  • Experience with tag management systems, such as Ensighten, Tealium, Google Tag Manager, Adobe DTM, etc.
  • Very familiar with site side analytics platforms, such as Adobe Analytics, Google Analytics, etc.
  • Knowledge of QA Tools, such as Fiddler, Facebook Debugger, Dataslayer, Developer Tools, etc.   
  • Must be detail-oriented, exceptionally organized and have the ability to multi-task in a fast-paced work environment
  • IAB AdOps Certification preferred, not required
  • Proficiency with the Microsoft Office suite, especially Excel
  • Strong written and verbal communication skills a must.