Senior Account Executive

Account Management| Atlanta, Georgia, United States


Position SUMMARY

The Senior Account Executive (SAE) is responsible for leading the day-to-day workflow for the assigned client and/or project. The position requires sharp communication and critical thinking skills, along with the ability to lead internal agency team members to produce great work. SAE should have a solid understanding of all marketing/advertising channels, their clients’ business and the agency profitability model.

 

Duties and Responsibilities

  • Responsible for mentoring and developing junior team members to ensure they understand processes, foster client relationships and day-to-day responsibilities.
  • Lead internal communication and collaboration across departments:
    •              Setting expectations for each team member and output of project
    •              Establishing clear deliverables and timelines to ensure team alignment
    •              Keeping Campaign Management informed on project process and details
  • Manage down to junior team members and up to Supervisors to keep leadership informed on important client and internal team updates
  • Proactively learn and understand the client’s business to evaluate work based on strategy and objectives.
  • Own relationship with peer-level clients – remaining in regular communication and managing their expectations.
  • Earn and maintain a positive relationship with the client to further agency partnership and align agency capabilities with clients’ growing needs.
  • Anticipate potential challenges when developing new work in order to prepare for client feedback or technical roadblocks.
  • Continuously identify ways to refine agency and client processes to increase efficiencies within day-to-day workflow.
  • Act as financial stewards by managing media, production, out of scope project and service fee budgets and billing.
  • Lead team in execution and strategy of integrated creative campaigns across all touch points, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP
  • Analyze results and collaborate with internal teams to provide impactful recommendations/optimizations for clients.
  • Develop working knowledge of agency legal, IP, Business Affairs roles and processes.
  • Responsible for sharing relevant industry and competitive updates.

 

Required Experience, Education,
Demonstrated Skills, and Abilities

o    Bachelor’s Degree (BA or BS) required

o    Strong verbal and written communication skills

o    Ability to effectively collaborate with different people and work styles

o    Direct Supervisory experience not required, but working knowledge of management and/or mentorship preferred

o    3-5 years experience in advertising, marketing or related field

o    Experience leading an integrated campaign across multiple media channels

o    Demonstrated success managing multiple projects, schedules and client deadlines

o    Working knowledge of agency departments’ capabilities and processes (social, media planning and buying, analytics, etc)

o    Strong presentation skills

o    Proficient in Microsoft Office Suite and/or iWork

o    Familiar with reporting tools, including Google Analytics

 

Physical Requirements

-          Sitting

-          Talking

-          Hearing

-          Keyboarding

-          Color Vision

-          Regular and reliable attendance

-          English and Grammar Usage Skills

-          Reading/Interpreting Instructions

 

Profile of ideal candidate

  • Solutions-oriented attitude when challenges arise
  • Self-starter with proactive approach to tasks and projects
  • Willingness to travel as needed (<10%)
  • Demonstrates entrepreneurial abilities, client focus, intellectual curiosity, industry savvy, and the ability to work independently or as part of a collaborative team
  • Concerned with the development of personal expertise and overall success of the agency
  • Ability to operate in a dynamic environment
  • Demonstrated consistency in values, principles, and work ethic