Assistant Media Planner

Media Planning| Tampa, Florida, United States


Ideas need a place to live. That’s where we come in. We plan, place and negotiate several hundred million dollars in media each year in every place you could think of – and some you wouldn’t. If you’re into charts and numbers, love negotiating, and are just as creative as the creatives, then we want to talk to you.
 
RESPONSIBILITIES:

  • Negotiate with media vendors and work with Senior Media Planners/Supervisors to develop strategic recommendations that meet client-marketing goals + objectives.
  • Develop a considered vehicle list (i.e., considered sites, publications, lists, etc.)
  • Develop and maintain media plans, and related documentation including approvals and budgets
  • Utilize media research tools and resources to develop strategic client recommendations
  • Develop Request for Proposals and field any vendor questions surrounding the RFP
  • Evaluate returned RFPs and determine vehicle selections with Senior Media Planners/Supervisors
  • Develop the final buy recommendation and buy summary with Senior Media Planners/Supervisors


Results Analysis:

  • Provide measurement with necessary information and document framework to pull results data (e.g., performance reports, buy summaries, etc.)
  • Analyze the data against the defined campaign success metrics (includes evaluation of creative performance)


QUALIFICATIONS:

  • Possess up-to-date knowledge of media marketplace with some digital knowledge/exposure
  • Clear understanding of media planning and buying process
  • Media planning experience in an integrated agency a plus
  • Bachelor degree in advertising, marketing or related program
  • Excellent negotiation and communication skills
  • Strong knowledge of interactive marketing concepts and best practices
  • Strong mathematic and analytical skills
  • Proficiency in Microsoft Excel, Word and PowerPoint
  • Experience with 3rd Party Ad server (DoubleClick, Media Mind)
  • Working knowledge of online research tools such as Nielsen(Net Ratings), comScore and other media software tools
  • Ability to analyze complex data, market research, and assist in formulating actionable plans
  • Effective time management and organizational skills, as well as strong attention to detail
  • The ability to work well with a team; function as a leader, and also work independently
  • Ability to understand client objectives and how they translate into media strategies
  • Able to manage day-to-day program execution
  • Solid understanding of media performance metrics